Color As A Factor Of Product Choice In E-Commerce

An exploratory study was conducted to evaluate the effects of Web site background color on consumers’ attitudes toward selected product attributes and consumers’ likelihood of purchase using a mixed design factorial experiment. Simulated Web pages were created using fully saturated colors from a Web page software program. Seven levels of color, including neutral white, and three levels of product were used in the experiment.  Results indicated a trend for two of the three products to receive more positive attribute scores when featured on a blue or purple background

Level 1B - Fleece Tied Pillow - 204

As you prepare to make your Fleece Tied Pillow, you will need to decide whether you want to make a 14, 16, or 18 pillow