MARKETING ELEMENTS IN THE FIELD OF LEGAL SERVICES

As a result of the increase in the number of lawyers, the need arouse for them to become as well-known as possible in the market, both with the aim of attracting new clients and to retain the loyalty of existing clients. The manner in which lawyers can make themselves known has raised a number of problems as a result of legislative barriers restricting their rights in this regard. By conducting a research, the authors tried to identify the ways in which lawyers can make their services known without violating the legal provisions. By bringing into discussion the specific aspects regarding the methods used in order to promote, the article makes not only a theoretical contribution, but also a practical one, as it represents a valid opinion that could be used by the academic environment or other lawyers. The research aimed to answer the following questions: What are the main elements of Marketing that can be used by lawyers?; How can lawyers use the elements of Marketing?. The results of the research revealed a series of interesting conclusions - namely the fact that there are ways in which lawyers can promote their services online, apart from the classic professional website, without prejudice to the legal provisions

Specific Euro-marketing elements in the single European market. A cultural approach

European Union represents a challenge for the economists to adapt to a new structure and a new way of doing business. It created a new type of market – The Single European Market – and generated specific issues regarding the defining elements of this. New standards, new types of consumers, the European approach regarding products, doing business at the over-national level with doing the payments in a single currency are just a few of the specific elements that motivate a new specialization of marketing, euro-marketing. In this context, the European cultural elements influence in a specific way that has to be considered in the European market and in the context of the European legislation

Defining Elements of Cities Touristic Attractiveness - A Case Study – Helsinki

Achieving the „attractive touristic destination” label represents a high objective for any touristic destination. In order to accomplish this objective, one of the most important aspect is to find what do the attributes of attractiveness in tourism mean. This study consists in a research made by the author during an Erasmus+ teaching visit at Laurea University of Applied Science in Helsinki- Finland. The research consisted in a focus-group organized in the Tourism, Restaurants and Entrepreneurship specialization among students and teachers from Finland and, also, international students, in order to provide some trends that could be deepened by other analysis. The analysis starts from the idea that touristic attractiveness has a subjective component, given by the consumers. As a conclusion, it should be appreciated that it is very important to find the way that touristic services consumer evaluate this concept

Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism

Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the necessity of justification and legitimisation of the actions performed by them and being a premise for organic growth, a concept known as smart growth. This means creating more products – values, for more customers, with superior productivity and proper management of the risks caused by growth itself. In this context, the expression “grow or disappear” is replaced by “improve in order to stay competitive”. The objective of this paper is to highlight the way in which the implementation of the sustainable development principles are correlated with the aspects of organic growth in tourism and the possibility of evaluating the organic growth from the perspective of sustainable development. In order to achieve the proposed objective, it was conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample is a non-probabilistic type, and the research was conducted based on semi-structured interview, a method chosen in accordance to the type of research. The major contributions of the research process are to highlight the relation between the sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable business in tourism and to identify some methods of evaluating the organic growth from the perspective of sustainable development

Modernisation of Higher Education in the Context of European Integration ? A Comparative Analysis

Modernization of higher education system is a complex process and it became a priority on the agenda of the concerns of both European Union and each Member States levels. In this article we present the results of the analysis of the main aspects of the modernization of higher education system of Romania after its integration in European Union, compared to the evolution of other Member States, in the same period, from the perspective of three indicators: access, retention and employability. In order to achieve the proposed objective, we conducted a research and an aggregation of data from secondary available sources, reports of the European Commission and various statistical reports which will be referred to throughout the article

Modernisation of Higher Education in the Context of European Integration ? A Comparative Analysis

Modernization of higher education system is a complex process and it became a priority on the agenda of the concerns of both European Union and each Member States levels. In this article we present the results of the analysis of the main aspects of the modernization of higher education system of Romania after its integration in European Union, compared to the evolution of other Member States, in the same period, from the perspective of three indicators: access, retention and employability. In order to achieve the proposed objective, we conducted a research and an aggregation of data from secondary available sources, reports of the European Commission and various statistical reports which will be referred to throughout the article