Media / Impact: pengantar media massa

xxxviii,490hal.;23c

Media impact : an introduction to mass media

xx, 411 p. : il.; 28 cm

Media/impact: an intrduction to mass media (International Edition)

This book introduces students to today's converged mass mediauits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions

Media/ Impact - Pengantar Media Massa edisi 9

Buku ini dilengkapi dengan penyajian fitur Kurun Waktu yang menggarisbawahi peristiwa-peristiwa yang sangat penting dalam sejarah masing-masing industri media. Selain itu, materi isi juga dilengkapi dengan berbagai contoh Dampak, seperti Dampak khalayak , Dampak Bisnis, Dampak Budaya, dan Dampak Dunia yang menyajikan ilustrasi dalam bentuk persentasi atas dampak media yang sedang dibahas bagi khalayak dunia bisnis, budaya, dan dunia

Media / Impact : An Introduction to Mass Media

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.xxx+418hlm.;21x27c

Media Impact: An introduction to mass media/ Biagi

xxv, 338 hal. : ill. : 27,5 cm

Media impact : An introduction to mass media/ Biagi

xxv, 388 hal. : ill. : 29 cm