Color: The Mantra for Marketing

In the present scenario, color is emphasized as the most required component of the market and marketers. The customers are attracted using different colors for the products by the manufacturers. The competition prevailing in the market has made the organizations use several strategies using color. Now days the customers go to the various retail stores and buy the products by seeing the packaging as it creates an effective image of the product in their minds. The marketers have to understand the knowledge of the consumers to select the right color for product. The impact of the visual aspects helps the organizations to pass the information to the consumers. The color can affect the consumer's perception and their buying decision. The brands are also recognized because of the fixed colors of their products which provide them brand equity. Every color has been accepted in different way by the various cultures and the emotions attached to it is also different. Color is opted differently by the two genders. In this research paper how the color is used by different cultures, the sentiments associated are studied. A glance of the impact of the color on the consumer behavior is also studied. Without appropriate selection of color the marketers will not be able to attract the customers

PANC Study (Pancreatitis: A National Cohort Study): national cohort study examining the first 30 days from presentation of acute pancreatitis in the UK

Abstract Background Acute pancreatitis is a common, yet complex, emergency surgical presentation. Multiple guidelines exist and management can vary significantly. The aim of this first UK, multicentre, prospective cohort study was to assess the variation in management of acute pancreatitis to guide resource planning and optimize treatment. Methods All patients aged greater than or equal to 18 years presenting with acute pancreatitis, as per the Atlanta criteria, from March to April 2021 were eligible for inclusion and followed up for 30 days. Anonymized data were uploaded to a secure electronic database in line with local governance approvals. Results A total of 113 hospitals contributed data on 2580 patients, with an equal sex distribution and a mean age of 57 years. The aetiology was gallstones in 50.6 per cent, with idiopathic the next most common (22.4 per cent). In addition to the 7.6 per cent with a diagnosis of chronic pancreatitis, 20.1 per cent of patients had a previous episode of acute pancreatitis. One in 20 patients were classed as having severe pancreatitis, as per the Atlanta criteria. The overall mortality rate was 2.3 per cent at 30 days, but rose to one in three in the severe group. Predictors of death included male sex, increased age, and frailty; previous acute pancreatitis and gallstones as aetiologies were protective. Smoking status and body mass index did not affect death. Conclusion Most patients presenting with acute pancreatitis have a mild, self-limiting disease. Rates of patients with idiopathic pancreatitis are high. Recurrent attacks of pancreatitis are common, but are likely to have reduced risk of death on subsequent admissions. </jats:sec