The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences

Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important conceptual answer to implement new marketing strategy. A different class of  customer can be shot in the marketplace. These are the customers who buy product while evaluating the product self-image, product/brand image and their congruity and then they set their minds to buy the products in the market. The purpose of the research is to explore the self concept dimensions to examine the self congruity relationship with brand preference. Relationships between constructs (actual self congruity, ideal self congruity and brand preference) were hypothesized and data were collected through survey Method. The perceptions of 400 respondents about their self congruity with brand preference were obtained for two types of product usage (‘Mobile phone’ as conspicuous and ‘Bathing soaps’ as inconspicuous) with Seven brands in each type. The moderating role of ‘type of product usage (Conspicuous and inconspicuous)’ was examined in the relationship between actual/ideal self congruity and brand preference

Development of the crop coefficient for capsicum (Capsicum annum L.) under protected structures

The study was undertaken to determine the crop water requirement and crop coefficient for capsicum (Capsicum annum L.) at plasticulture farm of CTAE, Udaipur, Rajasthan under four small protected structures; (i) shednet house (ii) insectnet house (iii) poly house with ventilation through shed net and (iv) polyhouse with ventilation through insect net. The reference evapotranspiration under each structure was determined by Penman Monteith method based on microclimatic observations under all four protected structures. Crop evapotranspiration was determined by soil moisture balance method. Reference evapotranspiration and crop coefficient observed minimum under structure covered with shadenet for all the growth stages. Reference evapotranspiration for shadenet house was 21.5 % less than the reference evapotranspiration outside the structure. It was found that shadenet house minimized crop evapotranspiration by 33.4% as compared to outside crop evapotranspiration. However, the higher fruit yield per plant (1720 g plant-1) was recorded under polyhouse with ventilation through insectnet, which was significantly superior over the all growing structures while the lowest yield (1285 g plant-1) was recorded under shadenet house

Effect of Deficit Irrigation on Growth and Yield of Tomato under Drip Irrigation in Shade Net House

The effect of deficit irrigation on growth and production of drip irrigated tomato under shade net house was studied through field experiment. Four different levels of drip irrigation equivalent to 100%, 80%, 60% and 40% of crop evapotranspiration with five replications were considered for their effect on crop growth and crop yield inside the shade net house. Tomato (Solanum Lycopersicon, Badshah Variety) plants were grown under the shade net house with 50% shade. Plant height, number of leaves and individual fruit weight were found to be highest with 80 % irrigation, giving highest yield of 108.30 t.ha-1. Actual irrigation water application between 1.62 and 4.58 mm.day-1 was thus recommended for tomato crop in a shade net house

Pan evaporation and sensor based approaches of irrigation scheduling for crop water requirement, growth and yield of okra

The results of this study revealed that the pan evaporation and sensor based irrigation scheduling along with fertigation scheduling significantly affected the plant height, fruit weight, fruit length, crop water requirement, crop yield and water use efficiency of okra crop. The pan evaporation and crop evapotranspiration (ETc) values significantly vary over different stages of okra crop. The maximum and minimum average daily pan evaporation was recorded 8.4 mm day-1 and 4.5 mm day-1 at mid stage and late stage of okra crop respectively while, the maximum average daily ETc was recorded 7 mm day-1 at mid stage of okra crop. A approach of irrigation scheduling with 100 per cent field capacity, based on soil moisture sensor under automated drip irrigation system along with 100 per cent RDF through fertigation in equal splits at 4 day intervalor 80 % per cent of volume of crop water requirement based on pan evaporation under automated drip irrigation along with 100 per cent RDF through fertigation in equal splits at 2 day interval, can be used for irrigating okra crop with significant water saving, crop yield and water use efficiency under limited availability of daily weather datain climatic condition of Udaipur district of Rajasthan

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Not AvailableField experiment was conducted at Plasticulture Farm, Udaipur, Rajasthan during winter season 2012-13 to maximize the water and fertilizer use efficiency in cabbage crop. The experiments was laid out in factorial randomized block design with ten treatment combinations of three irrigation levels 100, 80 and 60% of evapotranspiration (ET) and three fertigation levels, viz. 100, 75 and 50% of recommended N and K fertigation through drip irrigation and one control (Surface irrigation at 1.0 IW/CPE ratio + 100% RDF through farmer s practice) and were replicated thrice. In cabbage, the highest yields (338.42 q ha-1) were recorded in treatment drip irrigation at 80% of ET with fertigation of 75% of recommended N and K with maximum plant height, plant spread and diameter of cabbage head. The maximum water saving (53.69%) and highest water use efficiency of 176.86 kg ha-1 mm-1 recorded in drip irrigation at 60% of ET with fertigation of 75% of recommended N and K. Use efficiency of N and K were recorded in drip irrigation at 80% of ET with fertigation of 50% of recommended N and K. The maximum benefit-cost ratio (2.26) was estimated in drip irrigation at 80% of ET with fertigation of 75% of recommended N and K.Not Availabl