Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisation

The paper critically re-examines product life-cycle (PLC) theory, developed over fifty years ago. Despite prevalence in marketing pedagogy and continued popularity within empirical research, PLC is seldom challenged. The paper identifies the organisation-centric construct underpinning the theory and highlights a disconnection between PLC theory and the recent academic insight around customer engagement. It reconceptualises the life-cycle concept based on engagement between stakeholder and non-profit organisation (NPO), structured upon both the market orientation and social exchange constructs. The revised framework maps stakeholder engagement with the NPO through the five stages of incubation, interaction, involvement, immersion, and incapacitation. The paper concludes with identifying a roadmap for future empirical research to develop and validate the re-envisaged conceptual model. The methodology used is narrative literature review supported by secondary research from specialist practitioner reports

Technology Roadmap for Small Modular Reactor Deployment

Given the increasing interest of Member States in the near term deployment of SMRs, the objective of this publication is to present several model technology roadmaps to Member States which can be adapted to their specific projects. These roadmaps are based on the best ideas generated during a series of international meetings on this topic. For nuclear newcomer countries, these roadmaps assume that a Member State has already developed, or is at least well along the way in developing, the infrastructure necessary to operate a nuclear power programme. Guidance provided here, describing good practices, represents expert opinion but does not constitute recommendations made on the basis of a consensus of Member States