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52 research outputs found
Discovering the 65+ consumer
Author
Gelb Betsy D.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
Selling your service business
Author
Gelb Betsy D.
Publication venue
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Field of study
No full text
Research Papers in Economics
Strategic planning for the under-dog
Author
Gelb Betsy D.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR CONSUMER SATISFACTION
Author
Betsy D. Gelb
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
More boycotts ahead? Some implications
Author
Gelb Betsy D.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
"No-name" products: A step towards "no-name" retailing?
Author
Gelb Betsy D.
Publication venue
Publication date
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No full text
Research Papers in Economics
Pay more get more? What buyers say
Author
Betsy D. Gelb
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
When and how to use outplacement
Author
Gelb Betsy D.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
Why rich brands get richer, and what to do about it
Author
Gelb Betsy D.
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
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