The Influence of Product Variety on Brand Perception and Choice

We propose that the variety a brand offers often serves as a quality cue and thus influences which brand consumers choose. Specifically, brands that offer a greater variety of options that appear compatible and require similar skills tend to be perceived as having greater category expertise or core competency in the category, which, in turn, enhances their perceived quality and purchase likelihood. Six studies support this proposition and demonstrate that compared to brands which offer fewer products, (a) brands which offer increased compatible variety are perceived as having higher quality; (b) this effect is mediated by product variety’s impact on perceived expertise; (c) the higher perceived quality produces a greater choice share of the higher variety brand, even among consumers who select options that multiple brands offer and (d) product variety also impacts post-experience perceptions of taste. The findings suggest that in addition to directly affecting brand choice share through influencing the fit with consumer preferences, product line length can also indirectly affect brand choice through influencing perceived brand quality

Benchmarking non-photorealistic rendering of portraits

We present a set of images for helping NPR practitioners evaluate their image-based portrait stylisation algorithms. Using a standard set both facilitates comparisons with other methods and helps ensure that presented results are representative. We give two levels of difficulty, each consisting of 20 images selected systematically so as to provide good coverage of several possible portrait characteristics. We applied three existing portrait-specific stylisation algorithms, two general-purpose stylisation algorithms, and one general learning based stylisation algorithm to the first level of the benchmark, corresponding to the type of constrained images that have often been used in portrait-specific work. We found that the existing methods are generally effective on this new image set, demonstrating that level one of the benchmark is tractable; challenges remain at level two. Results revealed several advantages conferred by portrait-specific algorithms over general-purpose algorithms: portrait-specific algorithms can use domain-specific information to preserve key details such as eyes and to eliminate extraneous details, and they have more scope for semantically meaningful abstraction due to the underlying face model. Finally, we provide some thoughts on systematically extending the benchmark to higher levels of difficulty