Export Performance: An Analytical Focus on the Study of the Empirical Contributions of this Variable

There is not a unique way of measuring the performance variable as several criteria can be followed to do so. Hence, we can find objective measures (fundamentally economic-financial) and subjective measures (for example, satisfaction measures). There are many investigations which analyse this variable globally. However, this work is centred on a specific part: how an exporting activity or export performance is measured. To do so, we have carried out an analytical review of the main empirical contributions over the period 1998-2013. In this way, we have found out which is the measure, or which are the measures, of this variable that are most accepted. Furthermore, knowing the determinants of export performance will help firms' managers to direct their efforts towards those factors which foster the obtaining of good results

El desigual efecto de la globalización entre las empresas textiles españolas

El objetivo de este trabajo es analizar a través de distintos indicadores el diferente impacto de los cambios en el entorno competitivo sobre las empresas españolas de la industria textil-confección. Los resultados obtenidos del contraste a una muestra compuesta por 5.531 PYMES de ese sector muestran un importante protagonismo del territorio y de la estrategia de internacionalización. Por ello, dada la tendencia de esta industria a la concentración y especialización geográfica es de esperar que la incidencia de esos cambios sea irregular y asimétrica entre las principales regiones productoras españolas

Factores a considerar en la elección del modo de entrada para la internacionalización de la industria hostelera andaluza

El turismo es uno de los principales sectores que sustenta la economía española, y en particular la andaluza. Dentro de éste, la industria hotelera tiene el mayor peso dentro del sector. Debido a una serie de motivos, se hace necesario que las cadenas hoteleras andaluzas deban emprender su proceso de internacionalización. En este trabajo, hacemos una radiografía de la situación actual de las cadenas hoteleras andaluzas. A partir de ahí, y tras un estudio analítico de la internacionalización de la industria hotelera describimos los distintos modos de entrada en el exterior utilizados en la internacionalización de esta industria en particular, y los distintos factores que hay que considerar para la correcta elección de la modalidad de penetración en otros mercados. Nuestro principal objetivo, por tanto, es definir, a partir de las explicaciones tradicionalmente utilizadas en la elección del modo de entrada, un conjunto de factores que han de tenerse en consideración para decidir entre las diferentes opciones de penetración en mercados exteriores. La evidencia empírica la realizamos a partir de una muestra de 122 establecimientos que las distintas cadenas hoteleras españolas tienen operando fuera de nuestro país. Con la aplicación de la Regresión Logística Ordinal (LOGIT model), y a partir del modelo de Contractor y Kundu (1998), pretendemos establecer qué factores inciden en la elección entre las distintas modalidades. Ésta vendrá determinada por variables relacionadas con el país de destino, variables específicas de la empresa, así como de una serie de factores relacionados con objetivos estratégicos

La internacionalización del sector hotelero español: evolución y situación actual de las operaciones en el exterior

La industria turística, junto a la industria de la construcción se configuran como los principales motores de la economía española. Además, la primera, puede considerarse como una de las pocas opciones que tiene nuestro país para ser competitivo a nivel mundial. Sirviendo este como argumento de partida, pretendemos mostrar, con el siguiente trabajo descriptivo, la evolución que la industria turística, y más concretamente el sector hotelero, como abanderado de ésta, ha seguido en los últimos años, dónde podrá observarse cuál es la situación actual, y principalmente, el crecimiento tan espectacular que se ha seguido en los últimos años.Turist industry, along with construction industry, are the main driving forces of Spanish economy. Moreover, the former can be regarded as one of the few options our country has in order to compete in the world market. This being our starting point, we try to show by means of a descriptive study, how turist industry has developed. In particular, we pay attention to the hotel sector since it is the main one within turist industry. We provide its evolution, actual situation and the remarkable growth it has experimented in recent years

The unequal effect of the globalisation between the spanish textile companies

El objetivo de este trabajo es analizar a través de distintos indicadores el diferente impacto de los cambios en el entorno competitivo sobre las empresas españolas de la industria textil-confección. Los resultados obtenidos del contraste a una muestra compuesta por 5.531 PYMES de ese sector muestran un importante protagonismo del territorio y de la estrategia de internacionalización. Por ello, dada la tendencia de esta industria a la concentración y especialización geográfica es de esperar que la incidencia de esos cambios sea irregular y asimétrica entre las principales regiones productoras españolas.The aim of this work is to analyse the different impact of competitive environment changes across different indicators in the competitive environment on the Spanish companies of the textile and apparel industry. The results obtained from the contrast upon a sample composed by 5.531 SME’s of this sector show a important role of the territory and of the strategy of internationalization. For this reason, given the trend of this industry to the concentration and geographical specialization it is expected that the effect of these changes is irregular and asymmetrical between the main producing Spanish regions

Determining factors of a city’s tourism attractiveness

The primary aim of this work is to identify actions that can improve the tourist attractiveness of a city, specifically Seville, and secondly, to test the Concept Mapping methodology when it is applied to the conceptualization of complex constructs associated with tourism management. This methodology combines qualitative information provided by experts and quantitative information obtained from multivariate statistical techniques. The results of the work suggest, in addition to the validity and suitability of the methodology, that the attractiveness of a tourist destination could be improved by the implementation of a set of public-private plans linked to its tourism positioning, residents‟ awareness, the best use of the cultural and social wealth and the rich heritage, as well as the improvement of the infrastructure and the public and private management of tourismO primeiro objetivo deste trabalho é identificar ações que possam melhorar o atrativo turístico de uma cidade, ou mais concretamente da cidade de Sevilha, e em segundo lugar, avaliar a metodologia Concept Mapping quando se aplica na concetualizacão de construtos complexos como os associados à gestão turística. Esta metodologia combina informação qualitativa proporcionada por peritos e quantitativa obtida através de técnicas estatísticas multivariadas. Os resultados do trabalho sugerem, para além da validade e fiabilidade da metodologia, que o atrativo turístico de um destino pode ser melhorado através da implantação de um conjunto de planos de âmbito público e privado e que se encontram relacionados com o posicionamento turístico, a conciencialização dos residentes, o aproveitamento da riqueza cultural, patrimonial e social, assim como a melhoria tanto das infraestruturas como da gestão pública e privada do turism

Sustainable Tourism as a Source of Healthy Tourism

Even though the World Tourism Organization described Sustainable Tourism as a tourism form that could contribute to the future survival of the industry, the current reality is quite different, since it has not been firmly established in society at expected levels. The present study analyzes which variables drive the consumption of this tourism type, taking tourist awareness as the key element. To this awareness, we must add the current crisis experienced by the tourism industry caused by COVID-19, since it can benefit Sustainable Tourism development, promoting less crowded destinations that favor social distancing. For this, the existing literature on Sustainable Tourism has been examined in order to create a model that highlights the relations among these variables. To determine the meaning of these relations, a sample of 308 tourists was analyzed through structural equation models using Partial Least Squares. The results show that there is a clear attitude on the part of the tourist to develop Sustainable Tourism, driven by the positive effects and motivation it entails, as well as the satisfaction the tourist perceives when consuming a responsible tourism type

FACTORES A CONSIDERAR EN LA ELECCIÓN DEL MODO DE ENTRADA PARA LA INTERNACIONALIZACIÓN DE LA INDUSTRIA HOTELERA ANDALUZA

The tourism is one of the principal sectors that sustains the Spanish economy, and especially the Andalusian one. Inside this one, the hotel industry has the major weight inside the sector. Due to a series of motives, it becomes necessary that the hotel Andalusian chains should tackle his process of internationalization. In this work, we do a X-ray photography of the current situation of the hotel Andalusian chains. From there, and after an analytical study of the internationalization of the hotel industry we describe the different manners of entry in the exterior used in the internationalization of this industry especially, and the different factors that it is necessary to consider for the correct choice of the modality of penetration other markets. Our principal aim, therefore, is to define, from the explanations traditionally used in the election of the way of entry, a set of factors that have to be had in consideration to decide between the different options of penetration foreign markets. We realize the empirical evidence from a sample of 122 establishments that the different hotel Spanish chains haveo operating out of our country. With the application of the Logistic Ordinal Regression (LOGIT model), and from the model of Contractor and Kundu (1998), we try to establish what factors affect in the choice between the different modalities. This one will come determined by variables related to the country of destination, specific variables of the company, as well as of a series of factors related to strategic aims

Identification of the profile of franchisee preferred by the franchisors that operate in the Spanish market

In this recent work we try to identify the characteristics of the franchisee profile that are preferred by the franchisor that operate in the spanish market. Franchisee profile is configured by several personal and business characteristics. This study is important because the franchisor must to do a correct selection of franchisees. In other case, when exist an error in the selection of franchisee will be produced the failure of the point of sale and as consequence the deterioration of the image of mark of the franchisor will be produced. We use Conjoint Analysis methodology to research preferences of franchisor about profile of franchisee. The conclusions obtained show the relative important of the franchisee attributes and the characteristics that configured this profile