Country-Of-Origin (COO) Impact and Product Categories’ Evaluations: The Case of an Emerging Market

This study assesses the impact of culture on the perception of COO and consumer decision-making processes in Morocco, as an emerging market and a non-Western and North African nation. In general, the findings confirm that product categories from more developed countries receive more favorable evaluations than products from developing nations. The results from this exploratory study confirm other researchers' conclusions that economically developed nations and economies have the highest perceived quality image and that there is a bias against products from less advanced countries and markets. Managerial implications are also discussed

Organizational Psychographics: Implications for Industrial Marketing

The use of psychographic profiles to analyze buyers and organizations appear to be a viable alternative in the segmentation process of organizational markets. The type of information acquired from the use of psycho-graphics allows the industrial marketer to fine tune his promotional efforts as well as other elements of the marketing mix. The basic thrust of this article examines the efficacy of psychographics to the industrial marketing area. Examples are presented to show specific ways of implementing and applying psycho-graphics to industrial marketing

Analyzing Female Consumers\u27 Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables

The objective of this research study is to assess the effectiveness of the employment status and education level of female heads of households for segmenting markets for non-durable goods. Results indicate that employment status and education levels correlate with adaptive shopping behaviors of female shoppers

International Journal of Procurement Management: Volume 4, No.6, 2011.

PagesTitle and authors567-588On supply chains and reputation risk: tracking changes in supplier codes of conductGregory M. Magnan, Stanley E. Fawcett, Talia N. Alcantar, Kenneth HenshawDOI: 10.1504/IJPM.2011.043000589-609Supplier relationships in regulated industries: longitudinal study on energy distributionMika Immonen, Kaisa Tahvanainen, Satu ViljainenDOI: 10.1504/IJPM.2011.043001610-626Strategic alliances and organisational buying: an empirical study of the healthcare industryA. Ben Oumlil, Alvin J. WilliamsDOI: 10.1504/IJPM.2011.043002627-641Differential method for TCO modelling: an analysis and tutorialJohn D. HansonDOI: 10.1504/IJPM.2011.043003642-660Competence areas and knowledge gaps in supply managementPia Heilmann, Katrina Lintukangas, Satu PeltolaDOI: 10.1504/IJPM.2011.043004661-684Domestic automobile industry supply chain and operational effectiveness in recessionary environmentsAlan D. SmithDOI: 10.1504/IJPM.2011.043005694 hlm.; 24 cm