1 research outputs found
Controlling Deceptive Advertising in China: An Overview
- Author
- Beales J. Howard
- Beijing Advertising Monitoring Center
- Boddewyn Jean J.
- Boddewyn Jean J.
- CAA
- Carson Thomas L.
- China State Council
- China State Council
- China Supreme Procuratorate
- CTR Market Research
- Du Wei
- Duncan Tom
- Gao Zhihong
- Gao Zhihong
- Greer Thomas V.
- Kinnear Thomas C.
- Madden Normandy
- McClellan Steve
- National People's Congress
- Norris Floyd
- Overby A. Brooke
- Owen Deborah K.
- Peerenboom Randall
- Petty Ross D.
- Petty Ross D.
- Petty Ross D.
- Petty Ross D.
- Preston Ivan L.
- Richards Jef I.
- Russo J. Edward
- SAIC
- SAIC
- SAIC
- Schmitz Bob
- Swanson Lauren A.
- Tedlow Richard S.
- Wyckham Robert G.
- Yu Hong
- Yu Linyang
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
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