Effective Field Theory for Layered Quantum Antiferromagnets with Non-Magnetic Impurities

We propose an effective two-dimensional quantum non-linear sigma model combined with classical percolation theory to study the magnetic properties of site diluted layered quantum antiferromagnets like La$_{2}$Cu$_{1-x}$M$_x$O$_{4}$ (M$=$Zn, Mg). We calculate the staggered magnetization at zero temperature, $M_s(x)$, the magnetic correlation length, $\xi(x,T)$, the NMR relaxation rate, $1/T_1(x,T)$, and the N\'eel temperature, $T_N(x)$, in the renormalized classical regime. Due to quantum fluctuations we find a quantum critical point (QCP) at $x_c \approx 0.305$ at lower doping than the two-dimensional percolation threshold $x_p \approx 0.41$. We compare our results with the available experimental data.Comment: Final version accepted for publication as a Rapid Communication on Physical Review B. A new discussion on the effect of disorder in layered quantum antiferromagnets is include

Separation of the Longitudinal and Transverse Cross Sections in the p(e, e′K+)Λ and p(e, e′K+)Σ0 Reactions

We report measurements of cross sections for the reaction p(e,e′K+)Y, for both the Λ and Σ0 hyperon states, at an invariant mass of W =1.84 GeV and four-momentum transfers 0.5 < Q2 < 2 (GeV/c)2. Data were taken for three values of virtual photon polarization ε, allowing the decom- position of the cross sections into longitudinal and transverse components. The Λ data is a revised analysis of prior work, whereas the Σ0 results have not been previously reported

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

This historical study contributes to the extensive literature on comparative advertising by examining the causes and consequences of comparative advertising wars; that is, when one advertiser responds to a direct or implied attack by another advertiser. Primary and secondary sources consist of articles published in historic and contemporary marketing and advertising trade journals, such as Printers’ Ink, Advertising & Selling, and Advertising Age. The findings reveal that well-publicized advertising wars occurred frequently between major U.S. advertisers throughout the twentieth century and into the twenty-first, and that they most often occurred in product and service markets characterized by intense competition. Many, if not most, advertisers’ principal motive for responding to a comparative advertising attack has been emotional rather than rational. The findings also reveal that advertising wars often became increasingly hostile, leading to negative consequences for all combatants, as well as a broad and negative social consequence in the form of potentially misleading advertising.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

Motivation for Participation in Campus Recreation Based on Activity Type

In this study, we examined differences in leisure motivation on the basis of the type of campus recreational activity in which a student was engaged. Specifically, campus recreational activities included aquatics, group fitness, intramural sports, informal sports, and informal fitness. The Leisure Motivation Scale (Beard and Ragheb, 1983) was completed by subjects after they engaged in a campus recreation activity. A 95% confidence level was established a priori, but a Bonferroni adjustment resulted in α ≤ .0015. Results from an analysis of variance indicated differences between activity type. Subjects engaged in informal sports were less motivated by competency/mastery factors than those engaged in other campus recreation activities. In addition, stimulus avoidance was a less predominant motivator in subjects participating in intramural sports than in those involved in other types of programs. These results suggest that students engaged in different activities are motivated by different factors and have implications for campus recreation programmers and marketers as they design programs