Development of integrated management systems in SMEs in Serbia

Due to processes occurring on the global market, enterprises have to pay more attention to meeting users\u27 requirements. Namely, market competition has influenced a change in the enterprise\u27s strategy and its orientation towards acustomer, as an imperative of its business operations. In recent years, a process of integrating various management systems has been occurring, giving rise to the networking of several international standards aimed at creating the enterprise capable of meeting all customers\u27 needs on the market. Conforming to the changes on the market, the sector of small and medium enterprises must comply with new business conditions, which is a considerable effort for the entire enterprise. Namely, market requirements for safe and sound food, permanent enhancement of production processes, measurement of customers\u27 satisfaction, concern for the environment, social accountability, etc., stand for just a part of characteristics that SMEs have to possess in order to survive on the market. Therefore, to solve these issues successfully,a solution for smes may be in setting up clusters as a way to strengthen this sector in the process of business internationalization