Čimbenici koji utječu na tržišnu vrijednost proizvoda iz perspektive turskih potrošača

This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature review, although some important cross-cultural studies about CBBE can be found, some aspects of this topic require further research. The target population of the study is households in the Western Black Sea Region. This region was chosen because it is a manageable size, geographically close to the researchers, and statistically representative of the Turkish people. Turkish panel furniture (PF) brands were chosen as the sample, and a stratified sampling method was used to determine the questionnaires sample size. Data were analysed in SPSS, incorporating statistical tests such as factor analysis, correlation analysis and chi-square tests. Factors that affected CBBE were marketing activities, perceived quality, brand awareness, brand association and price.Zahvaljujući provedenom istraživanju značenja vrijednosti robne marke za potrošače u Turskoj, ovaj rad pridonosi obogaćivanju literature o tržišnoj vrijednosti robne marke. Uzimajući u obzir perspektivu potrošača u Turskoj, definirani su čimbenici koji utječu na tržišnu vrijednost robne marke (CBBE). Iz pregleda literature može se vidjeti da još postoje određeni aspekti područja tržišne vrijednosti robne marke koje treba dodatno istražiti premda su objavljene neke važne studije s tog područja. Ciljna populacija u ovom istraživanju bila su kućanstva u Zapadnoj crnomorskoj regiji, koja je odabrana jer je odgovarajuće veličine, zemljopisno je bliska istraživačima i statistički je reprezentativna za populaciju Turske. Za uzorke su odabrani proizvodi turskoga pločastog namještaja (PF), a za određivanje veličine uzorka primijenjena je metoda stratificiranog uzorkovanja. Podatci su analizirani u SPSS-u upotrebom statističkih testova kao što su faktorska analiza, korelacijska analiza i χ2-testovi. Čimbenici koji su utjecali na tržišnu vrijednost robne marke bili su marketinške aktivnosti, percipirana kvaliteta, prepoznatljivost marke, udruživanje robnih marki i cijena

Modeling and forecasting of log production in Turkey

In this study, modeling of log production using moving average, single exponential smoothing, double exponential smoothing and winters (multipcaltive and additive) methods and forecasting of monthly log production for 2017, 2018, 2019 and 2020 by means of the highest performing method was aimed. The data used in this study were obtained from the General Directorate of Forestry in Turkey. The data was monthly and included periods 2011-2016. Minitab 16 programme was used for determining best model. Comparisons of models are based on error criteria such as Mean Absolute Deviation (MAD), Mean Absolute Percent Error (MAPE), and Mean Square Deviation (MSD). Forecasts were made by the method, which it has the lowest error criterion values. When the results of accuracy forecasting of applied methods are examined, it was found that winters's multipcaltive-seasonal exponential smoothing method has the highest accuracy forecasting among the obtained methods

Evaluation of financial performance of paper companies traded at BIST with TOPSIS method

Aim of study: It was aimed to rank financial performance of companies in the paper industry traded at BIST. Material and methods: The financial performances of seven companies in the paper industry which are traded on the Borsa Istanbul (BIST) were determined by using financial data in 2016. For this purpose, ten financial ratios were obtained from the financial data of companies, each of which had its own superiority. The data were conducted by the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method which is the "Multi Criteria Decision Making" (MCDM) method to interpret. Main results: The results indicated that the companies were ranked follows; ALKA, KARTN, VKING, BAKAB, TIRE, OLMIP and KAPLM based on the financial performance scores. Research highlights: In Turkey, production in paper industry meets nearly half of the consumption and paper demand are met by imports. The high prices of energy and initial investment costs encourage imports of paper products and they prevent new investments. From this perspective, growth, development and high performance of paper companies will keep this industry alive.Çalışmanın amacı: BİST’de işlem gören kağıt sektöründeki firmaların finansal performanslarına göre sıralanması amaçlanmıştır. Materyal ve yöntem: Borsa İstanbul’da (BIST) işlem gören kağıt sektöründeki 7 firmanın 2016 yılına ait verileri kullanılarak finansal performansları belirlenmeye çalışılmıştır. Bu amaçla, şirketlere ait finansal verilerden 10 finansal oran elde edilmiştir ve bu finansal oranların her biri diğerlerine göre üstünlüğe sahiptir. Bütünleşik bir değerlendirme yapılması amacıyla, veriler “Çok Kriterli Karar Verme” (ÇKKV) yöntemlerinden olan TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) yöntemi ile değerlendirilmiştir. Sonuçlar: Şirketler finansal performanslarına göre ALKA, KARTN, VKING, BAKAB, TIRE, OLMIP ve KAPLM olarak sıralanmıştır.. Araştırma vurguları: Ülkemiz kağıt sektöründe gerçekleştirilen üretim ile tüketimin yarısı karşılanabilmekte ve kağıt ihtiyacı ithalatla karşılanmaktadır. Enerji fiyatlarının ve ilk yatırım maliyetlerinin yüksek olması yeni yatırımları engellerken ithalata teşvik etmektedir. Bu bakımdan sektörde var olan firmaların gelişmesi, büyümesi ve performanslarının yüksek olması sektörü canlı tutacaktı