29 research outputs found
Features of evaluating the effectiveness of industrial enterprise marketing activities
Adaptation to dynamic market changes and choosing the optimal development
strategy based on the results of marketing activities today become a central problem for
Russian industrial enterprises. Among the factors that determine the need to improve marketing
practices, the costs of managing the flow of marketing information, the time to implement
marketing opportunities and confront threats, knowledge of technologies, markets, their
application and updating to ensure competitiveness, etc. are of decisive importance. The object
of study is industrial enterprises that implements marketing activities. The subject of the
research is the industrial enterprise marketing management process. The goal is to investigate
the features of evaluating the effectiveness of industrial enterprise marketing activities based
on a balanced scorecard. This article discusses a package of techniques for the development
and use of a balanced scorecard to assess the effectiveness of industrial enterprise marketing
activities. The advantages of evaluating the effectiveness of industrial enterprise marketing
management using the concept of a balanced scorecard, which are focused on the future,
accuracy, resource efficiency, objectivity, usefulness and timeliness, are substantiated
The dynamic simulation model of calculating equipment purchase with the bond loan
In this article, the dynamic simulation model of calculating equipment purchase on account of a bond loan is presented. The model has been developed on the basis of system dynamic method using Powersim Studio tools. In the constructed model, calculations were conducted in two ways to determine the cost of capital raising through a bond loan and to issuing
company and bond profitability for the investor. To determine the capital cost in the model there was used the optimization mechanism, as a tool to determine an optimal value there was applied
an optimizer built into Powersim Studio and based on the genetic algorithm. As a result of
calculations, it has been obtained next values: the raising capital cost on account of a bond loan,
the bond profitability for an investor, etc. Performed calculations can allow summing up that the
developed dynamic simulation model is a quiet universal model and on its basis different
researches associated to varied aspects of equipment purchase account on issuance bonds are
able to perform