Features of evaluating the effectiveness of industrial enterprise marketing activities

Adaptation to dynamic market changes and choosing the optimal development strategy based on the results of marketing activities today become a central problem for Russian industrial enterprises. Among the factors that determine the need to improve marketing practices, the costs of managing the flow of marketing information, the time to implement marketing opportunities and confront threats, knowledge of technologies, markets, their application and updating to ensure competitiveness, etc. are of decisive importance. The object of study is industrial enterprises that implements marketing activities. The subject of the research is the industrial enterprise marketing management process. The goal is to investigate the features of evaluating the effectiveness of industrial enterprise marketing activities based on a balanced scorecard. This article discusses a package of techniques for the development and use of a balanced scorecard to assess the effectiveness of industrial enterprise marketing activities. The advantages of evaluating the effectiveness of industrial enterprise marketing management using the concept of a balanced scorecard, which are focused on the future, accuracy, resource efficiency, objectivity, usefulness and timeliness, are substantiated

The dynamic simulation model of calculating equipment purchase with the bond loan

In this article, the dynamic simulation model of calculating equipment purchase on account of a bond loan is presented. The model has been developed on the basis of system dynamic method using Powersim Studio tools. In the constructed model, calculations were conducted in two ways to determine the cost of capital raising through a bond loan and to issuing company and bond profitability for the investor. To determine the capital cost in the model there was used the optimization mechanism, as a tool to determine an optimal value there was applied an optimizer built into Powersim Studio and based on the genetic algorithm. As a result of calculations, it has been obtained next values: the raising capital cost on account of a bond loan, the bond profitability for an investor, etc. Performed calculations can allow summing up that the developed dynamic simulation model is a quiet universal model and on its basis different researches associated to varied aspects of equipment purchase account on issuance bonds are able to perform