1,031 research outputs found
Food waste in the eye of the consumer: antecedents and consequences of consumer-generated food waste
Paper 1. Consumers\u2019 orientation to imperfect fruits and vegetables: a multi-faceted phenomenon. Paper 2. The Role of Food Processing in Making Imperfection Beautiful: The Physical Processing of Imperfect Produce as a Way to Improve Attitude and Reduce Food Waste. Paper 3. Consumers\u2019 Reactions to Food Waste: Internal Attribution, Guilt and Compensatory Behaviors
The hybrid enigma: The importance of self-construal for the effectiveness of communication messages promoting sustainable behaviour
Transition towards more sustainable diets is imminent and marketers are looking for guidance on type of the advertising appeal that could effectively persuade consumers to buy products that could support this transition, such as hybrid products. While prior research has investigated the value of self-interest/-transcendent goal appeals and independent/interdependent self-construal, only a small number of studies have investigated these factors in combination. Therefore, we conducted a representative cross-national study involving almost 2000 consumers from Denmark, Spain, and the UK, to experimentally investigate the effect of self-interest (health) vs. self-transcendent goal (environment) and independent vs. interdependent self-construal on consumers’ attitudes. The results showed that perceived product quality mediates the effect of goals on consumers’ product attitudes, such that messages focused on the environment are more effective when interdependent self-construal is activated, while messages leveraging on health are more effective when independent self-construal is activated. This research suggests that advertising efforts and communication campaigns that rely on consumers’ goals should account for self-construal to induce higher levels of perceived product quality and efficiently boost consumers’ product attitudes and purchase behaviour
Food handling practices and expiration dates: Consumers’ perception of smart labels
Household food waste is a major sustainability problem to solve. Smart labels can alleviate the contributing factor of incorrect interpretation of expiration date labels. However, so far little research has studied consumer handling practices and perceptions of such labels in the context of use. We address this through a qualitative, asynchronous and text-based focus group study with 18 UK smart label early adopter and mainstream consumers, using the case of smart labels on red meat packaging. Results show that consumers are heavily reliant on either expiration date or their own senses, and that trust in the label is a key factor towards including smart labels in everyday food handling practices. Findings imply that in-store demonstrations and information would support and foster uptake of smart labels
Call it robot: anthropomorphic framing and failure of self-service technologies
Purpose
The purpose of this paper is to test the effect that anthropomorphic framing (i.e. robot vs automatic machine) has on consumers’ responses in case of service failure. Specifically, the authors hypothesize that consumers hold an unconscious association between the word “robot” and agency and that the higher agency attributed to self-service machines framed as robots (vs automatic machines) leads, in turn, to a more positive service evaluation in case of service failure.
Design/methodology/approach
The authors have conducted four experimental studies to test the framework presented in this paper. In Studies 1a and 1b, the authors used an Implicit Association Test to test for the unconscious association held by consumers about robots as being intelligent machines (i.e. agency). In Studies 2 and 3, the authors tested the effect that framing technology as robots (vs automatic machines) has on consumers’ responses to service failure using two online experiments across different consumption contexts (hotel, restaurant) and using different dependent variables (service evaluation, satisfaction and word-of-mouth).
Findings
The authors show that consumers evaluate more positively a service failure involving a self-service technology framed as a robot rather than one framed as an automatic machine. They provide evidence that this effect is driven by higher perceptions of agency and that the association between technology and agency held by consumers is an unconscious one.
Originality/value
This paper investigates a novel driver of consumers’ perception of agency of technology, namely, how the technology is framed. Moreover, this study sheds light on consumers’ responses to technology’s service failure
The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food
Purpose
This research investigates the influence of package sustainability on food satiation perception.
Design/methodology/approach
Research hypotheses were tested through three experimental studies.
Findings
Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2).
Originality/value
The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability
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Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products
Although recommendations for a transition towards more plant-forward diets have been proposed and despite consumers reporting willingness to reduce meat consumption, consumer behaviour is frequently less environmentally sustainable than recommended. This calls for simpler strategies that may lead to a more optimistic view on both supply and demand side by using less rigid and more flexible approaches, such as hybrid products, combining meat and plant-based ingredients. Against this milieu, present study examines for the first-time in a cross-cultural context (Denmark, Spain, UK) and on a large consumer sample (N = 2766), attitudes and intention to buy hybrid products, while taking into account consumers individual traits related to meat attachment, health consciousness and environmental self-identity. Results show that hybrid products could be a crucial driver for enabling a successful plant-forward transition, as the meat element in these products, together with consumers’ affinity and pleasure-seeking attitudes towards meat, would facilitate consumers’ acceptance of more sustainable alternatives. Indeed, our results show that sensory perceptions play a major role in mediating the effect of consumers’ attitudes on intention to buy hybrid products. Conversely, consumers’ environmental self-identity and health consciousness have minimal to no effect on consumers’ attitudes towards hybrid products. Thus, the results of our study support the value of strategies centring on bringing the best of two worlds: the pleasurable sensory characteristics of the meat realm, and the healthiness and sustainability benefits of the plant realm. In this sense, hybrid products could be an elegant initial approach adopted by practitioners and supported by policy makers to enable a more nuanced transition from fully meat-based to plant-forward diets
Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste
Recent research has started to show the key role of daily food provision practices in affecting household food waste. Building on and extending these previous contributions, the objective of this paper is to investigate how individuals' everyday practices regarding food (e.g., shopping, cooking, eating, etc.) lead to food waste, and how policy makers and the food industry can implement effective strategies to influence such practices and ultimately help consumers reduce food waste. The research performs three Studies; a critical incident qualitative study (Study 1; N = 514) and a quantitative, survey-based study (Study 2; N = 456) to identify and examine relevant food management behaviors associated with domestic waste. Lastly, findings from a field experiment (Study 3; N = 210) suggest that a specific educational intervention, directed at increasing consumers' perceived skills related to food preparation planning behaviors, reduces domestic food waste. Implications of the research for policy makers and the food industry are discussed
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European consumers' valuation for hybrid meat: Does information matter?
This study investigates for the first time how the use of different information messages (i.e., health, sensory, and convenience benefits) about hybrid meat shapes British, Spanish, and Danish consumers' willingness to pay (WTP) for such products. Hybrid meats are products whereby a proportion of the meat has been replaced by plant-based proteins. Using a choice experiment (CE) involving hybrid burgers that vary across four attributes (i.e., ingredient, fat content, Carbon Trust label, and price), our results show that consumers are generally not yet willing to pay a premium for such new products. Furthermore, we found that consumer valuation for hybrid burgers strongly depends on the type of information provided and consumer characteristics. These findings provide useful guidelines on how information can be used in communicating the nature of the hybrid meats to the public in a cross-country context
Il fenomeno delle dipendenze patologiche nella Provincia di Ragusa. Anno 2005. I Rapporto
Report on the state of legal and illegal substances use in the territory of Ragusa ProvinceIl Report analizza il fenomeno delle dipendenze nel territorio della Provincia di Ragusa. La descrizione del fenomeno si sviluppa intorno all\u27analisi degli indicatori individuati dall\u27Osservatorio Europeo delle Dipendenze di Lisbona (OEDT): 1-uso di sostanze nella popolazione generale (questo indicatore va a rilevare i comportamenti nei confronti di alcol e sostanze psicoattive da parte della popolazione generale); 2-prevalenza d\u27uso problematico delle sostanze psicoattive; 3-domanda di trattamento degli utilizzatori di sostanze; 4-mortalit? degli utilizzatori di sostanze; 5-malattie infettive. Altri due importanti indicatori che si stanno sviluppando, e che vengono qui illustrati, sono l\u27analisi delle Schede di Dimissione Ospedaliera (SDO) e gli indicatori relativi alle conseguenza sociali dell\u27uso di droghe (criminalit? droga correlata). Inoltre sono state applicate diverse metodologie standard di stima sia per quantificare la quota parte sconosciuta di utilizzatori di sostanze che non afferiscono ai servizi, sia per identificarne alcune caratteristiche
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