Turismo videográfico no Centro de Portugal: produção e impacto de vídeos promocionais

The concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film- and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film- and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation’s broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.O conceito de turismo cinematográfico refere-se a viagens para determinados destinos motivadas pelo visionamento de filmes, séries de TV e vídeos promocionais. A exposição a imagens cativantes atrai turistas, o que impulsiona as economias locais e o empreendedorismo. O turismo videográfico (que diz respeito principalmente a vídeos promocionais), ramo do turismo cinematográfico, necessita de ser mais explorado. O caso português, no que concerne tanto ao turismo cinematográfico como ao videográfico, também precisa de ser mapeado. O objetivo deste estudo é duplo: discutir e explorar as temáticas do turismo cinematográfico e videográfico em Portugal; e fornecer informações sobre vídeos promocionais divulgados pelo Turismo Centro de Portugal. Começaremos por apresentar uma visão geral sobre esses dois conceitos. Posteriormente, abordaremos o caso português e explicaremos as estratégias adotadas para potenciar os fenómenos de turismo cinematográfico e videográfico. Por fim, faremos um apanhado dos vídeos do Turismo do Centro e veremos como se enquadram no contexto mais amplo de comunicação da organização. A exploração deste caso de estudo irá ajudar-nos a vislumbrar como a estratégia na qual esses vídeos estão inseridos poderá ajudar a região na recuperação económica pós-pandémica.info:eu-repo/semantics/publishedVersio

A construção social do bem-estar e qualidade de vida do doente oncológico numa organização particular de solidariedade social

O presente relatório surge no seguimento do estágio que realizei na Associação Oncológica do Alentejo, no Hospital Espirito Santo em Évora, no âmbito do trabalho final do Mestrado em Sociologia, na especialização em Recursos Humanos e Desenvolvimento Sustentável. O conteúdo de relatório versa sobre a análise e descrição de todas as atividades desenvolvidas ao longo de 6 meses de estágio. O estágio teve duração de 6 meses, tendo iniciado em Janeiro e terminado em Julho, sendo realizado numa organização particular de solidariedade social, na cidade de Évora. Para além da inserção num contexto organizacional de trabalho, o estágio permitiu-me observar, participar e desempenhar funções na organização, colaborando naquilo que se definia como sendo a sua missão: o bem-estar e qualidade de vida do doente oncológico. O estágio proporcionou-me, experiências de trabalho, possibilidades de aprender com a prática e construção de conhecimento complementar ao conhecimento adquirido por via do ensino teórico. Tomei assim contacto direto com uma realidade organizacional específica através da qual tomei conhecimento dos mecanismos utilizados pela organização na construção social do bem-estar e qualidade de vida do doente oncológico, através da qual pude aprofundar conhecimentos sobre o trabalho numa organização, como também experienciar na prática a importância estratégica das metodologias e práticas de desenvolvimento de recursos humanos em contexto de saúde e compreender as dinâmicas de desenvolvimento de recursos humanos no contexto de organizações. Tratando-se de um estágio fiquei sujeita à organização e divisão do trabalho vigente na organização e à realização das tarefas que me foram destinadas. A estratégia metodológica utilizada baseou-se na observação direta sistematizada (através da construção de grelhas de observação e respetivo preenchimento e análise) e observação participante, que me permitiu proceder à recolha de informação pertinente sobre a realidade observada. Estando no papel de estagiária, não me limitei apenas à observação pacífica, mas também interagi com as pessoas (trabalhadores e utentes). Recorri ainda à análise documental, cuja consulta foi autorizada pelos responsáveis, de vários documentos fornecidos pela organização (e.g. estatutos, regulamentos, balanço social, práticas de GRH - voluntários e não voluntários, etc.). Realizei ainda um levantamento de bibliografia específica sobre organizações desta natureza, bem como de relatórios e estudos disponíveis sobre a temática do bem-estar e qualidade de vida de doentes oncológicos; The social construction of well-being and quality of life of oncology patient in a private organization of social solidarity ABSTRACT: The present report comes from an internship that i performed on the Oncology Association of Alentejo in Spirit Hospital Holy, Patronage Edifice, in Évora under the master's degree final work in Sociology, with specialization in Human Resources and Sustainable Development and sports aqs its main objective the analysis and description of all activities undertaken over 6 months internship. The internship lasted six months, having started in January and ended in July, being realized at a private solidarity social organization in the city of Évora. In addition to inserting an organizational context of work, the internship allowed me to observe, participate and play roles in the organization, working in what is defined as its mission: the well-being and quality of life of cancer patients. The internship provided me, work experiences, opportunities to learn through practice and construction of complementary knowledge to the knowledge acquired by means of theoretical. Thus I took direct contact with a specific organizational reality through I learned the mechanisms used by the organization in the social construction of well-being and quality of life of cancer patients, through which could deepen knowledge about working in an organization, as well as experience in practice the strategic importance of the methodologies and practices of human resource development in the health context and understand the dynamics of development of human resources in organizations. In the case of a stage i was subject to the organization and division of labor prevailing in the organization and carrying out tasks that were assigned to me. The methodological strategy was based on systematic direct observation (by building observation grids and its respective fill and analysis) and participant observation, which allowed me to collect relevant information about observed reality. Being in the role of a trainee, i didn´t restrict only to peaceful observation, but also interacted with people (employees and customers). I even resorted to documentary analysis that was me authorized by the responsibles, of various documents provided by the organization (eg statutes, regulations, social balance, HRM practices - volunteers and non-volunteers, etc.). Also performed a lifting of specific literature about organizations of this nature, as well as reports and studies available on the subject of well-being and quality of life of cancer patients

Uber’s rebranding : the effects on Generation Y’s brand perception : case study

Nowadays, time scarcity affects all consumers. In fact, time is one of the most important commodities and brands have come across with a generation with unique traits: Generation Y. Brands were forced to adapt to the current landscape shaped by this generation: higher levels of impatience, more intricate consumption patterns and higher skepticism towards traditional marketing strategies than previous generations. Furthermore, brands had to reconsider their strategies to efficiently communicate and influence consumers, keeping in mind that any subtle change can generate a positive or negative response from consumers. But what happens when a company proceeds with a rebranding process? What will be the effect of this change in the consumers’ perception over the brand? In this master thesis, the literature review was focused on three key areas: brand, particularly in the identity mix; rebranding including advantages, risks and impact and lastly, in Generation Y. Regarding methodology, the object of analysis was Uber since it met the criteria defined. To evaluate Uber’s rebranding effect on the overall brand perception, the author followed a single-case study method complemented with two independent sample surveys. In conclusion, Uber’s new visual identity was not well-received by the sample analyzed with the previous logo scoring better results in most of the attributes under study when compared to the recent logo. Actually, these attributes provided interesting insights that could justify this preference. The company failed to communicate their brand repositioning to consumers in a meaningful way and, therefore Uber’s rebranding had a negative effect on Generation Y perception over the brand

Potters and vessels: consumers, markets and dynamics at play in the circulation of Gaulish terra sigillata: the evidence for the region under the influence of Olisipo (Lisbon)

South Gaulish terra sigillata made its appearance in Portuguese Lower Tagus river valley area at its earliest stages, succeeding its italic predecessor. The author focused its approach in market conditions: regional settlement characteristics, including demographical dimension of urban centres, cultural background of populations and communication networks at place. On the other hand, vessel circulation patterns were considered on the base of potter´s stamps. Quantitative data was addressed, showing the main role played in redistribution by Lisbon, and the almost exclusivity of La Graufesenque imports. Potter´s stamps suggest different circulation for the region when compared to provincial capital, Mérida. Chronological data obtained demonstrated that the floruit of south Gaulish imports occurred in the period 40-65 AD, suffering after a complementary competition by Hispanic productions. In spite of this, imports from the big Gaulish centre persisted until circa 120 AD.A terra sigillata sud-gálica surgiu nos mercados do Baixo Tejo Português desde etapas recuadas da exportação, na sequência dos produtos congéneres itálicos. O autor detém-se nas condições de mercado, nomeadamente na estrutura do povoamento, incluindo a dimensão demográfica dos centros urbanos, o 'background' cultural das populações e a rede de comunicações instalada. Noutro sentido, os padrões de circulação dos vasos foram abordados a partir das marcas de oleiro. Os dados quantitativos tratados demonstraram o papel preponderante desempenhado por Olisipo, como a quase exclusividade dos produtos oriundos de La Graufesenque. As marcas sugerem também a utilização de diferentes circuitos de circulação entre a região e Mérida, a capital provincial lusitana. Os dados cronológicos obtidos demonstram a existência de um floruit das importações gaulesas no período 40-65 d.C., sofrendo depois uma concorrência e complementaridade dos produtos congéneres hispanos. A despeito desta, as importações do grande centro gaulês subsistiriam até cerca de 120 d.C.info:eu-repo/semantics/publishedVersio

Memories of an entrepreneur's career : when successes and failures occur and what lessons they teach

The purpose of this thesis was to tap the autobiographical memory of entrepreneurs as a resource for learning about successes and failures of relevance to their careers. In an online survey, entrepreneurs were asked to recall experiences of success and failure, date these experiences, and assess how much they learnt as a result. I examined the types of experiences reported, their timing, and learning from success and failure. I also compared how user entrepreneurs differ from non-user entrepreneurs on the above dimensions. Results showed interesting regularities about the timing of memories of success versus failure. Consistent with the extant literature on learning from experience, I found that entrepreneurs learn more from failure, and that they tend to attribute success to internal factors, whereas they attribute failure to external factors. I found that user entrepreneurs report learning less from both experiences of success and failure, but the knowledge user entrepreneurs possess at the start of their careers is positively associated with subsequent learning from experience. I discuss the implications of these findings for the study of entrepreneurship and suggest directions for future research.O objectivo da presente tese foi utilizar memórias autobiográficas de empreendedores como um recurso para estudar sucessos e fracassos relevantes para as suas carreiras. Utilizando um questionário online, foi pedido aos empreendedores para recordarem experiências de sucesso e fracasso, datá-las, e avaliar o quanto aprenderam através das mesmas. Eu examinei os tipos de experiências recordadas, o seu momento cronológico, e a aprendizagem pelos sucessos e pelos fracassos. Adicionalmente comparei como os empreendedores usuários diferem dos empreendedores não usuários nas dimensões acima definidas. Os resultados demonstraram padrões interessantes sobre a cronologia das memórias de sucesso versus fracasso. Consistente com a extensa literatura sobre aprendizagem pela experiência, encontrei evidências que os empreendedores aprendem mais através dos fracassos, e que os mesmos tendem a atribuir os sucessos a factores internos, enquanto tendem a atribuir os fracassos a factores externos. Eu descobri igualmente que os empreendedores usuários reportaram aprender menos quer pelos sucessos quer pelos fracassos, mas que o conhecimento que estes empreendedores possuem no início da sua carreira está positivamente associado com mais aprendizagem pela experiência. Eu apresento as implicações destes resultados para o estudo do empreendedorismo e sugiro direcções para futura investigação

A new conceptual framework and approach to decision making in Public Policy

In this conceptual paper, we bring forward a new theoretical proposition in the form of an Integrated Policy-Making Process Framework. This tool arose from the discussion and hypothesis that the main models used to analyse public policies have practical and theoretical limitations and/or are due for an update, especially when it comes to the study of phenomena with many actors involved, vast legislation, large timeframes, and high degrees of complexity. Our original model encompasses the three fundamental stages of the public policy cycle (agenda; decision making; implementation). Our approach can have a wide spectrum of applications and contribute to the field of knowledge of political sciences. Our proposal of using three frameworks in an integrated way enables researchers and users to gain a holistic vision concerning policy processes, and it offers the possibility to compare and rank categories. The Integrated Policy-Making Process Framework is thus proposed as a new tool to tackle research and studies on decision making in public policies and the policy-making cycle.info:eu-repo/semantics/publishedVersio

Patterns and drivers of aquarium pet discharge in the wild

Aquarium pets release is an important vector for invasive species establishment in freshwater ecosystems. Here the perceptions and risk behaviors associated to this vector were evaluated using a survey. Portuguese aquarium hobbyists were interviewed through an on-line survey (Google forms) publicized in 9 web sites connected to this hobby (Facebook pages and internet forums). A Pet Propagule Pressure index (PPP), congregating information regarding pet’s popularity and electivity for discharge, was developed and applied in this study, so that relative comparisons can be made among different pet types (taxa). Additionally, non-metric Multidimensional Scaling (nMDS) was applied to pet owner’s data to identify indicator factors associated with risk behaviors and impacts’ awareness. Results indicated that aquarium pet owners usually only have one pet type, most commonly fish or turtles. Only 8% of the owners admit having discharged pets, being more commonly reported the release of only one pet. This risk behavior is connected mainly to the excessive growth of the pet and consequently lack of space in the aquariums. Pet’s discharge occurs until 100 km of distance from owner’s homes, being very common at distances lower than 1 km. The PPP index developed in this study, indicates the pet types with higher risk of discharge were the turtles and the fishes. Pet owner’s awareness regarding the pet discharges impacts in the environment seems to be lower than other risk groups connected to biological invasions in freshwaters, namely anglers. Pet owners most aware of these impacts were associated to higher education levels and higher experience on this hobby. Our study highlights the needs for more environmental education on particular social groups within aquarium pets’ owners, namely those that have started this activity or have lower education levels, to decrease the biological invasion risks associated to this hobby. Additionally, our findings regarding the patterns and drivers of discharge action itself are useful to model risk invasion, as well as for detection, management and control of these species

Quantitizing qualitative data from semi-structured interviews: a methodological contribution in the context of public policy decision-making

This paper presents a methodology involving the transformation and conversion of qualitative data gathered from open, semi-structured interviews into quantitative data—a process known as quantitizing. In the process of analysing the factors behind the different levels of success in the implementation of entrepreneurship education programs in two case studies, we came up with a challenge that became the research question for this paper: “How can we best extract, organize and communicate insights from a vast amount of qualitative information?” To answer it, we developed a methodology involving codifying, labelling, attributing a score and creating indicators/indexes and a matrix of influence. This allowed us to extract more insights than would be possible with a mere qualitative approach (e.g., we were able to rank 53 categories in two dimensions, which would have been impossible based only on the qualitative data, given the high number of pairwise comparisons: 1378). While any work in the social sciences will always keep some degree of subjectivity, by providing an example of quantitizing qualitative information from interviews, we hope to contribute to the expansion of the toolbox in mixed methods research, social sciences and mathematics and encourage further applications of this type of approach.info:eu-repo/semantics/publishedVersio

NUTS III as decision-making vehicles for diffusion and implementation of education for entrepreneurship programmes in the European Union: Some lessons from the portuguese case

The questions of how Entrepreneurship Education (EE) initiatives can be successfully spread and what political structures can help with their implementation during compulsory school remain open. We will add to the literature by proposing that the scale of the NUTS III and its governance model/characteristics are ideal for carrying out initiatives related to EE in the EU and, thus, developing local entrepreneurship ecosystems. We will do so based on the evidence gathered from the case study of the Intermunicipal Community of Viseu Dão-Lafões. To underpin our main argument, we will explain the successful case of how the Intermunicipal Community of Viseu Dão-Lafões (a NUTS III) managed to become an exception in the Portuguese scenario when it comes to the funding, administrative articulation, and implementation of EE programmes for youths in the region.info:eu-repo/semantics/publishedVersio

Entrepreneurship education: a systematic literature review and identification of an existing gap in the field

Having identified the need to conduct research on the intersection between entrepreneurship education (EE) and public policies, we carried out a systematic literature review on decision-making processes regarding the implementation of education for entrepreneurship programs in schools and the introduction of this topic in the policy-making process. This SLR followed every process inherent to its well-established protocol. The research undertaken confirmed that the understanding of decision processes associated with the implementation of EE programs is not only a “missing link” in the discussions about the way in which countries manage situations related to EE, but also a gap in academic knowledge. Indeed, the SLR process included only nine articles in the final review (obtained through a methodology based on an algorithm)—which is a clear sign that further scientific research around this specific topic is needed. The articles included in the final review suggest that: (i) entrepreneurship is fundamental to the progress and evolution of countries and their regions, (ii) there is evidence that EE is central to a more entrepreneurial youth, and (iii) the successful implementation of recommendations from regulatory institutions is based on political commitment and implementation capacities.info:eu-repo/semantics/publishedVersio