Place Pulling Power: a case of Liverpool’08

The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity. The theoretical concepts of place brand creators, influencers and key driving forces, together with the different brand user groups are set against both current and historic indicators of place branding to model the pulling power of place branding. Interviews with key stakeholders indicate that, in the case of the Liverpool ’08 campaign, they are generally positive about the re-branding campaign and considered it to be creating a positive image that will continue to drive inward investment and increase tourism. However, it is clear that reputation and intangible factors are more important than functional and tangible factors when creating a positive brand image. Understanding place brands and the influence on the performance of the place, in terms of continuous development, regeneration and sustainability is important. Future comparative-case analyses between places that have gone through regeneration and repositioning could help to understand the significance of place branding, in terms of sustainability of place, and identify the specific facets of a place that could prove critical when putting place branding practices into action

Perceptions of innovation-based relationship marketing (PIRM) in the Sri Lankan retail banking sector: A qualitative study.

The purpose of this research is to investigate the “Perceptions of Innovation based Relationship Marketing” (PIRM) model based on evidence from four retails banks in Sri Lanka. From the bankers’ perspectives, the PIRM model focuses on how product innovation, process innovation and organizational innovation lead to improving relationship marketing. This research used qualitative methods using sixteen in-depth interviews in four retail banks in Sri Lanka. Four bankers were interviewed from each bank. The theory building case study approach has been adopted together with cross-case synthesis. The qualitative thematic analysis showed that bankers rely on three dimensions of innovation: product innovation, process innovation and organizational innovation, perceiving those to promote the improvement of relationship marketing. From the retail banking perspective, the PIRM model may enable better understanding of customer retention and acting as a way of promoting innovative sustainable competitive advantage

Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment

The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two cites in Pakistan and path relationships in the theoretical model were analysed using partial least squares structural equation modelling. The study results confirm that onlinebrand attachment and online brand experience have a direct relationship with online brand trust and online repurchase intention. Conclusively, online brand attachment significantly moderates the two relationships between a) online brand experiences and online brand trust and b) online brand experiences and online repurchase intention.The study provides insights for online retail store managers to focus on improving the online experience for its customers in order to promote online brand trust and online repurchase intentions

Measuring attitudes towards Global Learning among future educators in England

This paper reports upon a multi-agency approach to measuring attitudes towards global learning among future educators at a university in the north-west of England. This study provides a response to concerns that global learning research and evaluation of global education interventions tend to focus upon short-term, observable outcomes rather than longer-term changes in behaviour, attitude, and practice. It is based upon the assumption that global learning in teacher education must focus upon the development of who the educator is as a person, including his or her values, attitudes, and associated dispositions. This paper will outline the process of constructing an attitude inventory, based upon Thurstone scaling, by a range of professionals working in local government, teacher education, and non-government organizations that promote global education. It reports upon the use of this survey at the beginning, middle, and end of a compulsory course completed by a cohort of 154 undergraduate students of primary teacher education. The findings show positive changes in attitudes towards global learning among females and eradication of the most negative attitudes towards global learning during the course of study. Causal factors relating to cultural practice are suggested. The limitations of this particular tool for researching global learning are discussed alongside the insight gained from this collaborative process of evaluation

Attitude determination through registration of earth observational imagery

With the increasing resolution of Earth observational sensors there is an increasing need for reliable, frequent and accurate attitude knowledge. Typically, high accuracy attitude systems incur large mass and costs, limiting the potential missions to which small or inexpensive satellites may apply. A neea tnererore exists tor low-mass, low-cost attitude systems capable or obtaining high accuracy attitude telemetry, especially during image capture and onboard small satellites. Towards such ends, this research investigates the potential use of a narrow stereo angle between pushbroom sensors for determining the attitude of a spacecraft.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Ultrasound Measurement of Local Deformation in the Human Free Achilles Tendon Produced by Dynamic Muscle-Induced Loading: A Systematic Review.

Achilles tendinopathy is the most prevalent lower limb tendinopathy, yet it remains poorly understood, with mismatches between observed structure and reported function. Recent studies have hypothesised that Achilles tendon (AT) healthy function is associated with variable deformation across the tendon width during use, focusing on quantifying sub-tendon deformation. Here, the aim of this work was to synthesise recent advances exploring human free AT tissue-level deformation during use. Following PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, PubMed, Embase, Scopus and Web of Science were systematically searched. Study quality and risk of bias were assessed. Thirteen articles were retained, yielding data on free AT deformation patterns. Seven were categorised as high-quality and six as medium-quality studies. Evidence consistently reports that healthy and young tendons deform non-uniformly, with the deeper layer displacing 18%-80% more than the superficial layer. Non-uniformity decreased by 12%-85% with increasing age and by 42%-91% in the presence of injury. There is limited evidence of large effect that AT deformation patterns during dynamic loading are non-uniform and may act as a biomarker of tendon health, risk of injury and rehabilitation impact. Better considered participant recruitment and improved measurement procedures would particularly improve study quality, to explore links between tendon structure, function, aging and disease in distinct populations

The transformative potential of international service-learning at a university with a Christian foundation in the UK

This article draws upon the findings of a study at Liverpool Hope University (LHU) into the transformative nature of International Service-Learning (ISL) experiences for student participants. This research is concerned with the implications of these findings for professional practice, in particular how ISL is constructed in Higher Education policy and practice. Recognising the problematic nature of this endeavor, this article responds to a call for discussion around pedagogical approaches underpinning counter-cultural and critical service programmes aligned with the radical principles of the Catholic social teaching. This study is grounded in a holistic conceptualisation of transformative learning that demands looking beyond an epistemological process that involves shifts in worldview and habits of mind to an ontological process that accounts for changes to our being in the world. It investigated how LHU students describe their ongoing experience of ISL and explored the conditions for learning and the associated transformative processes and outcomes in this context. Data analysis involved phenomenological description, constant comparative thematic analysis followed by a critical, hermeneutical analysis. This article will explicate the themes of moral and spiritual learning that emerged as part of a broader framework. In particular, it was found that the development of authentic relationships between travelling companions, accompanying tutors and partners overseas is central to learning that is reciprocated and provides a model of the transformative process in this context. This article concludes that this presents a pedagogical approach grounded in social justice that enables ISL to reach its transformative potential

Short-term impacts of enhanced Greenland freshwater fluxes in an eddy-permitting ocean model

In a sensitivity experiment, an eddy-permitting ocean general circulation model is forced with realistic freshwater fluxes from the Greenland Ice Sheet, averaged for the period 1991–2000. The fluxes are obtained with a mass balance model for the ice sheet, forced with the ERA-40 reanalysis dataset. The freshwater flux is distributed around Greenland as an additional term in prescribed runoff, representing seasonal melting of the ice sheet and a fixed year-round iceberg calving flux, for 8.5 model years. By adding Greenland freshwater fluxes with realistic geographical distribution and seasonality, the experiment is designed to investigate the oceanic response to a sudden and spatially/temporally uniform amplification of ice sheet melting and discharge, rather than localized or gradual changes in freshwater flux. The impacts on regional hydrography and circulation are investigated by comparing the sensitivity experiment to a control experiment, without additional fluxes. By the end of the sensitivity experiment, the majority of additional fresh water has accumulated in Baffin Bay, and only a small fraction has reached the interior of the Labrador Sea, where winter mixed layer depth is sensitive to small changes in salinity. As a consequence, the impact on large-scale circulation is very slight. An indirect impact of strong freshening off the west coast of Greenland is a small anti-cyclonic component to the circulation around Greenland, which opposes the wind-driven cyclonic circulation and reduces net southward flow through the Canadian Archipelago by ~10%. Implications for the post-2000 acceleration of Greenland mass loss are discussed

The influence of mortality and socioeconomic status on risk and delayed rewards: a replication with British participants

Here, we report three attempts to replicate a finding from an influential psychological study (Griskevicius et al., 2011b). The original study found interactions between childhood SES and experimental mortality-priming condition in predicting risk acceptance and delay discounting outcomes. The original study used US student samples. We used British university students (replication 1) and British online samples (replications 2 and 3) with a modified version of the original priming material, which was tailored to make it more credible to a British audience. We did not replicate the interaction between childhood SES and mortality-priming condition in any of our three experiments. The only consistent trend of note was an interaction between sex and priming condition for delay discounting. We note that psychological priming effects are considered fragile and often fail to replicate. Our failure to replicate the original finding could be due to demographic differences in study participants, alterations made to the prime, or other study limitations. However, it is also possible that the previously reported interaction is not a robust or generalizable finding

Monitoring PAH contamination in the field (South west Iberian Peninsula): Biomonitoring using fluorescence spectrophotometry and physiological assessments in the shore crab Carcinus maenas (L.) (Crustacea: Decapoda).

Polycyclic aromatic hydrocarbons (PAHs) are ubiquitous pollutants of the marine environment, arising predominantly from petrochemical contamination and pyrogenic sources. A biomarker of PAH exposure was employed in a field study (South West, Spain) in both captured (indigenous) and deployed (caged) shore crabs (Carcinus maenas) in the chronic PAH-exposed Bays of Algeciras and Gibraltar (from associated harbour and boating activity) compared to a relatively \u27clean\u27 site (Cadiz). Metabolite fluorescence was attributed to the following key priority PAH groups; naphthalenes (NAPs), pyrenes (PYRs) and benzo[a]pyrenes (BAPs). Temporal variability was assessed using deployed populations over an eight week period. Petrogenic and pyrogenic PAH contamination (as an indicator of the PAH type) was demonstrated using a ratio between FF(BAP + PYR)/FF(NAP). Physiological assessments from deployed crabs demonstrated both physiological and cellular alterations as shown by reduced heart rates (at rest) and increased cellular stress in crabs from the PAH contaminated sites