20 research outputs found
The impact of socially relevant content and aroused emotions in social media consumer engagement behaviour
How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances
Exports or public procurement to resist in the post-pandemic world? How e-commerce appeases this food and beverage SMEs ambidextrous dilemma
Promoting sustainable consumption: filling the gap between retailers and end consumers' perception of circular products
The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives
This study is the first to provide a systematic review of the literature
focused on the relationship between digitalization and organizational agility
(OA). It applies the bibliographic coupling method to 171 peer-reviewed
contributions published by 30 June 2021. It uses the digitalization perspective
to investigate the enablers, barriers and benefits of processes aimed at
providing firms with the agility required to effectively face increasingly
turbulent environments. Three different, though interconnected, thematic
clusters are discovered and analysed, respectively focusing on big-data
analytic capabilities as crucial drivers of OA, the relationship between
digitalization and agility at a supply chain level, and the role of information
technology capabilities in improving OA. By adopting a dynamic capabilities
perspective, this study overcomes the traditional view, which mainly considers
digital capabilities enablers of OA, rather than as possible outcomes. Our
findings reveal that, in addition to being complex, the relationship between
digitalization and OA has a bidirectional character. This study also identifies
extant research gaps and develops 13 original research propositions on possible
future research pathways and new managerial solutions
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
This paper investigates the impact of corporate social responsibility (CSR) communication through social media on consumer engagement, focusing on the top 15 European banks’ social media accounts. Drawing on stakeholder theory and customer engagement perspective, this study analyzes banks’ content posted on Facebook and Instagram from January 2021 to December 2022. The research employs multiple regression analysis to assess the relationship between CSR dimensions and consumer engagement. Results reveal that two CSR dimensions (employee support and diversity) positively arouse more engagement than non-CSR-related content. Oppositely, other CSR dimensions (environment, community support, product) provide negative or non-statistically significant results compared to non-CSR-related content. This empirical study, utilizing official data from Facebook and Instagram, contributes valuable insights into consumer engagement with CSR-related posts in the banking sector, addressing both scholarly and practical needs for understanding consumer social media engagement dynamics