13 research outputs found

    Teaching Predictive Model Management in MIS Classrooms: A Tutorial

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    Analytics has become a key element of the business decision process over the last decade. In today’s competitive business world, organizations have found out that their data and how they use it can make them much more competitive. According to many research institutions (e.g., Gartner and McKinsey), the worldwide market for business analytics solutions in practice, research, and education is growing exponentially. As the use of analytics become widespread, business school graduates need to gain the necessary knowledge and skill sets to use these assets effectively. In the spirit of analytical thinking, we developed a practice-oriented business case that uses a sample scenario, managerial dashboards, betting templates, model repository and model performance management metrics that teaches predictive analytics concepts and decision making with incomplete information intended for MIS courses. Through exercises and interactions, students gain the skills, knowledge and experience necessary to be become effective decision makers through applying analytical thinking. Digital copies of workshop lesson plans with dashboard and data entry templates can be downloaded free of charge from the Teradata University Network

    PREDICTIVE MODEL MARKETS: DESIGN PRINCIPLES FOR MANAGING ENTERPRISE-LEVEL ADVANCED ANALYTICS

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    As advanced analytics penetrate a wide range of business applications, companies face the challenge of managing analytics-based assets, such as predictive models. Tasks ahead include model selection, scoring and deployment planning. One way to optimize model selection is to tap the combined knowledge of company staff through a “prediction market,” a virtual market designed to reveal participants’ aggregate wisdom by seeing where people “invest” their money. In the context of predictive-model selection, this paper refers to such devices as predictive-model markets. This paper examines design possibilities for building experimental markets that can ultimately be used to test whether predictive-model markets will improve model selection and deployment. The researchers test two types of incentives for participation: economic and social. Study results indicate that such markets can effectively work using either; a surprising finding is that social incentives did not improve effectiveness when added to economic incentives

    I’m Going Mobile: Teaching Freshmen Business Students Mobile Application Development

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    IS enrollment has been declining in recent years. In an attempt to introduce key Information Systems concepts to freshmen business students in a fun and engaging way, we introduced a mobile application design project that recently allowed them to develop a live application on real smartphones. While going through this process, students learned some of the basic tenets of the discipline of Information Systems while simultaneously realizing the relevance and applicability to their future lives as 21st Century professionals. In this paper, we outline the core course progression for a typical Information Systems department, detail the process through which we engaged the students, and confirm our assertions through textual analysis of self-reported comments on their experience with this mobile application project

    Going Mobile: Teaching First-Year Business Students Mobile Application Design

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    Information systems (IS) enrollment has been declining in recent years. In an attempt to introduce key IS concepts to freshmen business students in a more engaging way, we introduced a semester-long mobile application-design project and a separate tutorial assignment involving real smartphones. Through this process, students learned basic tenets of IS while simultaneously recognizing the relevance and applicability of the field to their future lives as 21st century business professionals. In this paper, we outline the core course progression for a typical IS department, detail the process through which we engaged the students, and confirm our assertions through textual analysis of self-reported comments about their experience with this mobile application project

    Trends in U.S. Consumers’ Use of E-Health Services: Fine-Grained Results from a Longitudinal, Demographic Survey

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    Although growth in U.S. consumers’ overall use of e-health is strong, it is being driven by only a portion of the e-health services that are offered through online health portals. Fine-grained, longitudinal analysis of three representative e-health services shows that, while online communication with medical personnel has grown consistently between 2003 and 2012, the purchase of health supplies online plateaued by 2007, and participation in online support groups has been flat since 2003. Socio-economic factors of income and education level continue to have an impact on consumers’ use of e-health; however, differences based on age, sex, and race/ethnicity are trending lower during this period. The findings caution against the common practice of studying e-health adoption principally at the level of online health portals, which can mask substantial variation in adoption trends among the underlying e-health services, and suggest that it is important to update trend studies on a regular basis to maintain currency

    Information Services for Advanced Marketing

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    Adaptive Advertisement Recommender Systems for Digital Signage

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    With the incorporation of new technologies, digital signages can adopt their content in real time to the audience demographic and temporal features. This research proposes an adaptive advertisement recommender system for digital signage. Our objective is to create a quantitative method for targeted advertising. After analyzing digital signage advertisement viewing data collected over the course of two months, our results show that learning-to-rank approach using Stochastic Gradient-Boosted Trees (SGBT) yields the best adaptive advertisement recommender system. Our system can identify the best sequence of advertisements to attract the most viewing. More importantly, we can use the same method for different business objectives like attracting the longest time of viewing or targeting a certain age groups or genders. _x000D_ _x000D_ _x000D

    Current Trends in Patients’ Adoption of Advanced E-Health Services

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    This paper presents a fine-grained, longitudinal analysis of demographic factors contributing to adoption by patients of advanced e-health services in the areas of transaction, communication, and personal support. The research uses Health Information National Trends Survey (HINTS), conducted in 2003, 2005, and 2007 by the U.S. National Cancer Institute. The findings show that while use of advanced e-health services is increasing overall, adoption trends vary substantially by service and by patients’ demographic characteristics

    Demographic Trends in Consumer E-Health Adoption: Analysis of NCI HINTS 2003 and 2005 National Surveys

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    It has become common for healthcare providers to offer e-health services to patients and other consumers. Experts suggest these services are desired by users, and this has been confirmed generally through empirical research. However, most empirical studies of e-health adoption have focused on demographically homogeneous populations and have been implemented through cross-sectional designs. This study applies data from two administrations of the Health Information National Trends Survey (HINTS) conducted by the U.S. National Cancer Institute to develop an analysis of adoption trends that crosses time (2003-2005) and also addresses effects of gender, age, socio-economic status, and race/ethnicity on e-health use. The analysis is further developed to distinguish differences in adoption of informational e-health services vs. transactional e-health services. Key findings of the analysis are that e-health use is increasing but usage is much higher for informational than for transactional uses. Informational e-health use is found to be significantly associated with gender, age, and race/ethnicity demographics. Transactional e-health use is significantly associated only with race/ethnicity and gender measures
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