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7 research outputs found
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Author
Baldinger A.L.
Bauer R.A.
+15 more
Howard J.A.
John R. Rossiter
Little J.D.C.
Lodish L.M.
Mautner T.
Moran W.T.
Puto C.P.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Rossiter J.R.
Schroer J.C
Vaughn R.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
The Taiwanese are Just like Australians in Their Loyalty to Fast Food Outlets
Author
Baldinger A.L.
Bennett D.R.
+17 more
Bennett D.R.
Bennett D.R.
Bhatia B.S.
Bhattacharya C.B.
Brewis-Levie M.
Brown G.H.
Cunningham R.M.
Dall'Olmo Riley F.
East R.
Ehrenberg A.S.C.
Fader P.S.
Goodhardt G.
Kennedy R.
Roy D.
Sharp B.
Uncles M.D.
Wright M.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Relationship selling and customer loyalty: an empirical investigation
Author
Aaker A.
Arnott N.
+28 more
Baldinger A.
Biel A.L.
Bowen D.E.
Brian D. Foster
Chow S.
DeVellis R.F.
Dowling G.R.
Doyle S.X.
Dyson P.
Everett M.
Foxall G.R.
Grewal D.
John W. Cadogan
Jolson M.A.
Lagace R.R.
Macintosh G.
Marchetti M.
Napolitano L.
Peter J.P.
Raymond M.A.
Reichheld F.F.
Sengupta S.
Sharma A.
Sharma A.
Sharp B.
Swan J.E.
Swan J.E.
Yoho D.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Understanding the younger Singaporean consumers’ views of western and eastern brands
Author
Ambler T.
Aron O’Cass
+40 more
Baker M.J.
Baldinger A.L.
Biel A.L.
Bilkey W.J.
Chowdhury N.
Cook W.A.
Cooper P.
Dobni D.
Durgee J.F.
Farquhar P.H.
Flynn L
Gardner B.B.
Han M.C.
Howard J.A.
Jacoby J.
Johnson T.
Kapferer J.
Kaynak E.
Keller K.L.
Kenny Lim
Kohli C.
Lee D.
Levitt T
McCracken G.
McLain S.
Monroe K.B.
Monroe K.B.
Myers J.H.
Ozsomer A.
Papadopoulos N.
Plank R.E.
Ratliff R.
Ray M.L.
Rossiter J.R.
Russo E.J.
Stiglitz J.E.
Veeck A.
Wilkie W.
Wittmayer C.
Zinkhan G.M.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
A New Tool for Pre-testing Direct Mail
Author
Aaker D.A.
Aaker D.A.
+36 more
Adams A.J.
Ambler T.
Baldinger A.L.
Biel A.
Biel A.
Bird D.
Blair M.H.
Bodenberg T.M.
Brennan M.
Brennan M.
Cramphorn M.
Dillon W.R.
du Plessis E.
du Plessis E.
du Plessis E.
Eagleson G.
Faulkner M.
Greenfield J.M.
Haley R.I.
Haley R.I.
Jones J.P.
Juster F.T.
Kennedy R.
Laskey H.A.
Moldovan S.E.
Nash E.
Rossiter J.R.
Rossiter J.R.
Schlinger M.J.
Stapel J.
Sugarman J.
Tapp A.
Thorson E.
Walker D.
Wells W.D.
Wells W.D.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
Author
Aaker D.A.
Ary D.
+37 more
Backman S.J.
Baldinger A.L.
Bird D.
Blackston M.
Boone L.E.
Branvold S.E.
Day G.S.
Dillman D.A.
Ehrenberg A.
Ehrenberg A.
Funk D.C.
Funk D.C.
Gladden J.M.
Gladden J.M.
Gladden J.M.
Gotthelf J.
Hair J.F.
Howard D.R.
Jacoby J.
Keller K.L.
King B.
King B.
Kline R.B.
Mahony D.F.
Marcum J.P.
Mullin B.J.
Murrell A.J.
Musante M.
Nunnally J.C.
Putler D.S.
Rosenfeld I.B.
Schoenfeld B.
Schofield J.A.
Stewart J.
Sutton W.A.
Wakefield K.L.
Wann D.L.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing
Author
Aaker D.
Aeran Koh
+39 more
Assael H.
Baldinger A.L.
Burton S.
Byoungho Jin
Choi U.Y.
Chung J-E.
Han E-J.
Ho A.
Hofstede G.
Hong K.H.
Howard J.A.
Jacob R.
Jacoby J.
Jin B.
Jin B.
Jin B.
Ju Y.S.
Jöreskog K.G.
Kang M.O.
Kang-Park J.
Kim C.J.
Kim J-Y.
Kim K.D.
Kim K.H.
Kim S.H.
Lee C.
Lee H.W.
Lee S.
Lichtenstein D.R.
Lin M-C.
Lodge G.
Lutz R.J.
Mittal B.
Park J.O.
Rhee Y.S.
Sörbom D.
Tigert D.J.
Yau O.H.M.
Zaltman G.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref