Innovazione e crescita nell’industria creativa e culturale: il ruolo delle start-up per il trasferimento tecnologico

The goal of this work is the analysis of the technological trends of the Creative and Cultural Industries (CCI). To define the field of study of the thesis, the work carried out by the European Commission was taken as a starting point. The study focused on the projects carried out by researchers in some sectors of application of ICT in the CCIs. Starting from the innovative push promoted by the R&D support tools and from the results obtained from the projects, we started to analyse the operations of the cultural operators working in the ICC sector. The result of this first effort was used to build a pilot questionnaire which had the objective of highlighting the innovative behaviour of Sardinian cultural operators. The second part of the work has maintained an experimental approach during which a qualitative and quantitative study was carried out on the start-up population active in the ICC sector in Italy. The aim of the study was to verify the CCI start-ups’ operating conditions, performances, technological assets, entrepreneurial attitudes, the type of activity and, ultimately, the salient features. The objective of this analysis is to identify operational patterns and factors related to the managerial style, financial and technological aspects capable to help identifying successful models in this sector