RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov. The research is about identifying the marketing instruments that are used in the activity of the commerce companies in Brasov and it underlines the peculiarities of marketing in commerce companies. The information obtained contributes to a better understanding of the way marketing activity works in commerce companies in Brasov. The method used to identify the attitudes and opinions of commerce companies’ managers in Brasov, regarding collecting and using marketing information, is the focus group. The paper ends with the conclusions of this research at the level of a single city – Brasov.marketing, marketing information, research, focus-group, marketing behaviour

THE ADOPTION OF INNOVATION IN THE RETAIL INDUSTRY

This paper proposes an investigation of the retail managers ’ attitudes on the relationship between information and innovation, and the operation of this relationship in the retail industry businesses. Our approach in this article is that the future of the retail industry will be undoubtedly configured by the mix of information and communication technologies with the social, economic and legislative issues, a context in which retail companies will become more competitive and will generate more value for the consumer

Impact of risk factors on the evolution of severe acute pancreatitis

Introduction. Severe acute pancreatitis (SAP) is an acute inflammatory condition of the pancreas with increasing incidence and mortality rates in recent years. The aim of this study was to evaluate the impact of age, comorbidities, and different scoring systems on the complications and outcomes of SAP. Materials and Methods. A retrospective study was conducted on 161 patients diagnosed and treated for SAP at the Bucharest University Hospital in the intensive care unit (ICU), in the period 2014-2021. The impact of risk factors for the development of SAP, occurrence of complications (respiratory, cardiac, etc.), length of hospital stays and mortality was analyzed using several scores (BISAP, Ranson, Apache II and SOFA) or modified computed tomography severity index. Preexisting chronic conditions were assessed using the Charlson Comorbidity Index (CCI). Multivariate statistics and non-parametric univariate were calculated in statistical analysis. Odds ratios with 95% confidence intervals were used. Results. Risk factors such as age, diet, medication, alcohol consumption, genetic factors and patient comorbidities contribute significantly to the development of a severe form of acute pancreatitis with critical course and high mortality. Conclusions. In our study, CCI was the most important factor correlated with death and duration of ICU treatment

Laparoscopic versus open surgical treatment of umbilical hernia

Umbilical hernia is one of the types of ventral hernias of the abdominal wall and it represents the externalization of a part of the abdominal contents through a defect of the anterior abdominal wall located in the umbilical region. It is estimated that more than 20 million abdominal wall hernia surgeries are performed worldwide each year. The paper presents a retrospective study on the patients diagnosed with umbilical hernia and admitted to the First and Second Surgery Departments of the Sibiu County Emergency Clinical Hospital. The study includes 82 cases diagnosed with umbilical hernias over a period of 4 years, between 01.01.2017 and 31.12.2020. Open and laparoscopic surgical techniques are compared in terms of outcomes and postoperative complications. Most cases of umbilical hernia were within the age group 51-70 years, with a slightly higher incidence in males. Arterial hypertension and obesity were the most frequent comorbidities. The alloplastic, classic or laparoscopic procedure became the most widely used due to benefits such as: rapid socio-professional reintegration, short-term hospitalization and low incidence of relapses and postoperative complications. The current trend is for the IPOM laparoscopic procedure to become the gold standard in the treatment of umbilical hernias

Subliminal influence on pu rchasing behavior in the retail market

In this paper we are considering the main theoretical and practical issues regarding the subliminal messages existing in supermarkets in Romania in order to report on the meaning of the concept of subliminal message and establish its influence on consumers. It also shows two studies aimed, on the one hand to present opinions, attitudes and behaviour of the population of Brasov when exposed to subliminal techniques used by retailers and, on the other hand, to explore the opinions, attitudes and assimilation possibility of subliminal techniques of small traders. This research aim to clarify the concept of subliminal messages and their role to enrich the aesthetic and functional values in sales