Does Supplier And Customer Involvement In New Product Development Enhance The Performance Of Product? Evidence from Pakistani Banking Sector

The objective of this research is to find the impact of supplier and customer involvement on new product development. This study aims to explore what factors affect supplier and customer involvement altogether and how such involvement affects new product performance. The study is about the empirical survey data from 190 questionnaires distributed in three private banks of Pakistan. The study found that modular design, product innovation, and internal coordination are positively correlated with the supplier and customer involvement. Such involvement and product innovation leads to better new product performance. The study is limited to the use of cross-sectional data The study not only provides new empirical evidence to support the importance of supply chain management in product development, but also extends existing literature to identify new contextual factors for such involvement. Keywords: Product development, Supplier involvement, Customer involvement, Modularity, Innovativenes

Does Organizational Support Enhance the Organizational Citizenship Behavior in Service Industry with Moderating Role of Service Climate?

This study shows that the organizational support and altruism play vital role in increasing the organizational citizenship behavior. In the service industry, service climate play moderator role where the individuals of the organization feel the high intensity of obligation to perform their duties. Employees contact directly with their customers and it is necessary for employees to perform the supportive and helping behavior to achieve the effectiveness of organization while delivering services. Results of this study are based on the conceptual theory. It indicates that the organizational support and altruism have positive impact on the citizenship behavior. In other words perceived organizational support and altruism increases the OCB in the moderating effect of service climate. This study also indicates that the intensity of the OCB depends on the service climate if it will be weak the OCB will be low and if it is high the OCB will be high. Its importance has increased in the service industries. Managerial implications are also discussed in this study. Keywords: Organizational support, altruism, organizational citizenship behavior, service climate

Impact of Green Human Resource Management on Environmental Performance: the Mediating Role of Green Innovation and Environmental Strategy in Pakistan

With globally increasing recognition of environmental sustainability, now businesses are also acknowledging the requirement of incorporating green practices into their company operation. The study aims in exploring the relation in between the concepts of some sustainability elements such as “green human resource management practices” (GHRMP) and variables like “environmental performances”, with the examination of environmental strategy and green innovation playing as a mediator. The study of GHRMP with respect to its elements such as green recruitment refers to selecting and hiring an employee who has significant knowledge about environmental sustainability.  It also consists of an element named green training that refers to teaching and developing a set of skills in employees to take action while protecting the environment within the organization The author specifically examines the connection between them by using the resource-based view theory. They also tested their relationship using the manufacturing firm's ability, motivation, and opportunity (AMO) theory. A survey questionnaire research strategy was used in this study along with a simple random sampling of 247 managers from large manufacturing firms in Punjab of Pakistan. For data analysis, this research used the p-test based on PLS-SEM. The findings showed that the study elements have a direct and major influence on each other especially the GHRMP and strategic environmental approach complement each other in the presence of the sustainable innovative product by the organization. Additionally, environmental strategy (ES) also partially mediated the influence of sustainable innovative products can be termed green innovation (GI), and it has an impact on environmental performance. The result revealed significant suggestions for legislators and manufacturing industries, to promote environmentally responsible actions, manufacturing goods, plus some production methods through a successful incentive program to increase loyalty. To apply the analysis and apply the study variables in the selected large sample sizes that can also be retested for future research, further research can exclude the novelty and unique issue by replicating the same research in other regions of the world

Correlation of Soil Characteristics and Citrus Leaf Nutrients Contents in Current Scenario of Layyah District

Soil with low fertility is a big problem for achieving citrus productivity. In this regard, the management of macro and micronutrients is essential. Macro and micronutrient deficiency decreased the yield and the quality of citrus fruit. It is the need of the hour to classify the soil fertility status under changing climatic scenarios. The current soil fertility survey was conducted to examine the macro and micronutrient status in the citrus production area. In soil, three depths (0–15, 15–30, and 30–45 cm) were taken for sampling. For leaves, 4–6-months-old non-bearing twigs were sampled from 20 trees per orchard at breast height. Results showed that soil pH (7.1–8.4) was slightly alkaline, electrical conductivity (EC) was non-saline (<4 dSm−1), soil organic matter (SOM) was deficient (<0.86%), and calcium carbonate (CaCO3) was slight calcareous (<8%), at 0–15, 15–30, and 30–45 cm depths. The majority of soil samples were low in nitrogen (N) contents at all depths, i.e., (<0.043) 0–15 (85%), 15–30 (97%), and 30–45 (100%) cm depths. Phosphorus (P) was medium (7–15 mg kg−1) at 0–15 cm (60%) but low (<7 mg kg−1) at 15–30 (63%) and 30–45 cm (82%) depths. Potassium (K) was medium (80–180 mg kg−1) at 0–15 (69%), 15–30 (69%), and 30–45 cm (10%) depths. Boron (B) and manganese (Mn) were medium, and Cu was high in 0.15 cm, but all were low at 15–30 and 30–45 cm depths. Iron (Fe) and zinc (Zn) were low at depths of 0–15, 15–30, and 30–45 cm. Most citrus leaves were deficient in N (94%), Fe (76%), Zn (67%), and B (67%). In conclusion, soil fertilization is not sufficient for optimum citrus yield because of alkaline pH and slight calcareous soil conditions in this region. Foliar application of nutrients is suggested instead of only soil fertilization, for better nutrient management in citrus orchards

Correlation of Soil Characteristics and Citrus Leaf Nutrients Contents in Current Scenario of Layyah District

Soil with low fertility is a big problem for achieving citrus productivity. In this regard, the management of macro and micronutrients is essential. Macro and micronutrient deficiency decreased the yield and the quality of citrus fruit. It is the need of the hour to classify the soil fertility status under changing climatic scenarios. The current soil fertility survey was conducted to examine the macro and micronutrient status in the citrus production area. In soil, three depths (0–15, 15–30, and 30–45 cm) were taken for sampling. For leaves, 4–6-months-old non-bearing twigs were sampled from 20 trees per orchard at breast height. Results showed that soil pH (7.1–8.4) was slightly alkaline, electrical conductivity (EC) was non-saline (−1), soil organic matter (SOM) was deficient (3) was slight calcareous (−1) at 0–15 cm (60%) but low (−1) at 15–30 (63%) and 30–45 cm (82%) depths. Potassium (K) was medium (80–180 mg kg−1) at 0–15 (69%), 15–30 (69%), and 30–45 cm (10%) depths. Boron (B) and manganese (Mn) were medium, and Cu was high in 0.15 cm, but all were low at 15–30 and 30–45 cm depths. Iron (Fe) and zinc (Zn) were low at depths of 0–15, 15–30, and 30–45 cm. Most citrus leaves were deficient in N (94%), Fe (76%), Zn (67%), and B (67%). In conclusion, soil fertilization is not sufficient for optimum citrus yield because of alkaline pH and slight calcareous soil conditions in this region. Foliar application of nutrients is suggested instead of only soil fertilization, for better nutrient management in citrus orchards