The Effects of Consumer Cultural Values on Ethical Judgment and Performance of Global Brands Among Young Consumers

This study uses well-developed and tested scales to examine differences across two countries in the effects of consumer cultural values on ethical judgment and global brand performance. The study measured consumer attention toward two global brands – Nike and KFC. The research was conducted using over 804 young consumers from Russia and China. The research includes two studies specifically focused on young consumers (18-25) and their attention toward two brands. The first study showed that young Chinese and Russian consumers with strong cultural values are more ethical consumers than unethical. However, consumers who demonstrated strong cultural value such as achievement showed active unethical behavior in both samples. The second study confirmed that two cultural values in young consumers, hedonism and achievement, strongly affected KFC brand performance in both countries. However, young Russian consumers with hedonism and power cultural values strongly affected Nike brand performance, as well as young Chinese consumers with universalism cultural values

Milkweed blended fabrics and their thermal insulation and UV protection properties

Two sets of milkweed blended weft knitted fabrics have been produced and then tested for their constructional properties like courses/wales per inch, thickness, weight and tightness factor. These fabrics are also evaluated for thermal insulation (TI), water vapour permeability, air permeability and ultraviolet protection factor (UPF) properties and then compared with the only cotton and polyester knitted fabrics. The UPF and TI data of various blends of milkweed fibre with cotton or polyester have beed evaluated using one-way analysis of variance (ANOVA). Results reveal that the thermal insulation and ultraviolet protection factor of the milkweed blended fabric are higher than the corresponding properties of cotton and polyester fabrics, while the air permeability and water permeability properties are lower than the corresponding properties of cotton and polyester knitted fabrics.

Evolutionary dynamics of avian influenza A virus in the natural reservoir

Poster Presentations: Animal Influenza EcologyAvian influenza viruses were thought to exist in a form of evolutionary stasis within their natural reservoirs, i.e. waterfowls. However, a recent study demonstrated very high evolutionary rates, with epidemic-like population growth, for individual influenza subtypes in both aquatic birds and poultry, suggesting the stasis theory may be incorrect. Yet the evolutionary dynamics of the influenza gene pool within one species of migratory waterfowl remains unclear. We therefore tested influenza virus population behavior by estimating rates of nucleotide substitution of the internal genes from different subtypes of influenza viruses exclusively from mallard ducks …postprin

Dating the emergence of Influenza A (H5N1) Virus

Since the first detection of highly pathogenic avian influenza (H5N1) virus in geese in Guangdong, China, H5N1 viruses have transmitted to poultry throughout southern China. In late 2003 the first transmission wave spread the virus to multiple Southeast Asian countries. In May 2005, the second transmission wave of H5N1 virus westwards to Europe and Africa was initiated following a major outbreak in migratory birds at Qinghai Lake, China, while a third transmission wave has been initiated since mid-2005. Those viruses are now endemic in poultry populations in some affected regions and cause repeated outbreaks in poultry and increasing human infection cases, creating persistent pandemic concerns. Genetic data from systematic surveillance of H5N1 for the past seven years in marketing poultry, along with sequence data from outbreaks throughout the region, provide us with a unique opportunity to estimate the most recent common ancestor (MRCA) and postulate the dates of introduction of H5N1 variants into different affected countries. In this study, we estimated the time of emergence of those three transmission waves …postprin

Demagnetizing effects in stacked rectangular prisms

International audienceA numerical, magnetostatic model of the internal magnetic field of a rectangular prism is extended to the case of a stack of rectangular prisms. The model enables the calculation of the spatially resolved, three-dimensional internal field in such a stack given any magnetic state function, stack configuration, temperature distribution and applied magnetic field. In this paper the model is applied to the case of a stack of parallel, ferromagnetic rectangular prisms and the resulting internal field is found as a function of the orientation of the applied field, the number of prisms in the stack, the spacing between the prisms and the packing density of the stack. The results show that the resulting internal field is far from being equal to the applied field and that the various stack configurations investigated affect the resulting internal field significantly and non-linearly. The results have a direct impact on the design of, e.g., active magnetic regenerators made of stacked rectangular prisms in terms of optimizing the internal field