Mobile TV

This article explores how mobile television is being constructed and understood, focusing on four concepts used in contemporary public debate to discuss the technology, namely 'TV in your pocket', 'TV anytime, anywhere', 'TV on the go', and 'Enhanced TV'. Drawing on an analysis of industry reports, conference proceedings, websites, academic studies, press coverage, results of trials, advertisements and expert interviews, we examine the ways in which experts involved in the production, marketing, delivery and analysis of mobile TV regard this emergent technology. It is argued that mobile TV is constructed by these experts as a novel technological and cultural experience and form, while at the same time the rhetoric of novelty is paralleled with a continuous emphasis on the new medium's relation to familiar technological worlds. The article concludes by offering an explanation for this new/old articulation of mobile TV