Combining grey relation analysis and entropy model for evaluating the operational performance: an empirical study

[[abstract]]Decision-making on operational performance evaluation is a complex multi-objective problem. Through the combination of grey relation analysis and information entropy, the evaluation results are more objective and reasonable. This paper would introduce entropy into the weighting calculation of the grey relational analysis method for improving the precision. The improved decision model was applied in four notebook computer original design manufacturer companies. The result presented the proposed method is practical and useful. Significantly, the proposed method provides more flexible and objective information in determine the weights vector of the criteria. Also the study result represented that the combined method had certain scientific and rationality. The evaluation model indicates that this method be more reasonable and easier to grasp than other methods. As a result, it is easier to popularize this evaluation method in enterprises.[[journaltype]]國外[[incitationindex]]SSCI[[ispeerreviewed]]Y[[booktype]]電子版[[countrycodes]]NL