5 research outputs found
É eficiente o uso de apelos sexuais em propaganda?
- Author
- ALEXANDER M. Wayne
- BAKER Michael J.
- BELCH Michael A
- BERKMAN Harold W
- BITHER Stewart W
- BRITT Stewart Henderson
- CABALLERO Marjorie J.
- CHESTNUT Robert
- Daniel Piá
- FERGUSON Jill Hicks
- GILLY Mary C
- KAHLE Lynn R.
- KANUNGO R. N.
- LUNDSTRON William J
- MITCHELL Andrew A
- MORRISON Bruce John
- O'CONNOR P. J
- PATZER Gordon L
- Paulo Cesar Motta
- PETERSON Robert A.
- PLÁ Daniel R
- REID Leonard N
- RICHMOND David
- SEVERN Jessica
- SINGH Surendra N.
- SMITH George H
- SOLEY Lawrence
- STEADMAN Major
- Publication venue
- 'FapUNIFESP (SciELO)'
- Publication date
- Field of study
Full text linkEffects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
- Author
- Anderson John
- Arena Williams F.
- Barron Reuben M.
- Bither Stewart W.
- Chattopadhyay Amitava
- Chattopadhyay Amitava
- de Alcuaz Marie
- Edell Julie A.
- Edward J.
- Esslin Martin
- Fawcett Adrienne Ward
- Gardner David M.
- Goutam Chakraborty
- Haaland Gordon A.
- Heckler Susan E.
- Herr Paul M.
- Herr Paul M.
- Holbrook Morris
- Hollander Stephen W.
- Homer Pamela M.
- Houston Michael J.
- Inman Jeffrey J.
- John C. Mowen
- Johnson Eric J.
- Kanner Bernice
- Kierkegaard Soren
- Leopoldo Arias-Bolzmann
- Lutz Kathy A.
- Lynch J.
- Maccoby Leon N.
- Messaris Paul
- Nelson James E.
- Osgood Charles E.
- Osgood Charles E.
- Osterhouse Robert A.
- Perreault William D.
- Petty Richard E.
- Petty Richard E.
- Petty Richard E.
- Petty Richard E.
- Richter Hans
- Rossiter John R.
- Rossiter John R.
- Stern Barbara B.
- Stern Barbara B.
- Sternthal Brian
- Sujan Mita
- Tesser Abraham
- Tzara Tristan
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Full text linkResearch roundup
- Publication venue
- 'Association for Computing Machinery (ACM)'
- Publication date
- Field of study
No full textHumor in advertising: A behavioral perspective
- Author
- Alfred Politz
- Arthur Bellaire
- Brain Sternthal
- C. I. Hovland
- Calvin P. Duncan
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Charles R. Gruner
- Corbett Monica
- D. C. Berlo
- D. Starch
- Daniel K. Stewart
- David A. Aaker
- David A. Schwartz
- David Gardner
- Dorothy Markiewicz
- Draper Daniels
- F. Stewart DeBruicker
- Fairfax M. Cone
- G. F. Pokorny
- Gilbert Seldes
- H. Helson
- H. Helson
- Harry W. McMahon
- J. Patrick Kelly
- Jaala Weingarten
- John Marshall
- John O'Connor
- Kalman Phillips
- L. Winters
- Leon Festinger
- M. Venkatesan
- Major Steadman
- Merrill DeVoe
- Mervin D. Lynch
- N. E. Bechwith
- P. E. Lull
- P. M. Taylor
- Peter L. Wright
- Peter Lubalin
- R. Baron
- Richard Orkin
- Russell H. Colley
- S. Dutta
- S. Watson Dunn
- Stewart W. Bither
- T. V. Byor
- Thomas Batman
- Valentine Appel
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textEffects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial
- Author
- Alan G. Sawyer
- Anthony G. Greenwald
- Carl I. Hovland
- Carolyn W. Sherif
- Demetrios Papageorgis
- Donald L. Thistlethwaite
- Donald L. Thistlethwaite
- E.W.J. Faison
- G.C. Chu
- George E. Belch
- George Szybillo
- Henry Assael
- Herbert C. Kelman
- Herbert E. Krugman
- Jerry C. Olson
- Jerry C. Olson
- John E. Swan
- John Neter
- Martin R. Lautman
- Michael A. Kamins
- Michael A. Kamins
- Michael A. Kamins
- Muzifer Sherif
- Percy H. Tannenbaum
- Peter L. Wright
- Peter L. Wright
- Peter L. Wright
- Ramon Rhine
- Raymond A. Bauer
- Richard Cardozo
- Richard E. Petty
- Richard E. Petty
- Richard E. Petty
- Richard E. Petty
- Richard E. Petty
- Richard L. Oliver
- Richard L. Oliver
- Richard L. Oliver
- Richard Olshavsky
- Robert B. Settle
- Robert E. Smith
- Robert E. Smith
- Robert E. Smith
- Rolphe E. Anderson
- Shelly Chaiken
- Stewart W. Bither
- William J. McGuire
- William J. McGuire
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
