59 research outputs found

    Kobe influencer marketing: Using social media to promote a herbal tea brand

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    NIO: Battling Tesla with battery as a service

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: · The Case (SMU-21-0033) · Teaching Note (SMU-21-0033TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-21-0033) For purchase of the case and supplementary materials via The Case Centre, please access the following links: · The Case (SMU-21-0033) · Teaching Note (SMU-21-0033) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: · The Case (SMU-21-0033) · Teaching Note (SMU-21-0033) </ul

    3M: Rethinking regionalisation to adapt to supply chain disruptions

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-22-0024) Teaching Note (SMU-22-0024TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-22-0024) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-22-0024) Teaching Note (SMU-22-0024TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-22-0024) Teaching Note (SMU-22-0024TN) </ul

    Blackbox Chatbot: Designing natural language conversations with Data

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-22-0008) Teaching Note (SMU-22-0008TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-22-0008) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-22-0008) Teaching Note (SMU-22-0008TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-22-0008) Teaching Note (SMU-22-0008TN) </ul

    Toblerone pricing at airport duty-free shops

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    For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-23-0019) The links to purchase the case and supplementary materials on The Case Centre and Harvard Business Publishing is available via The CMP Shop. SMU Faculty/Staff can download the case and supplementary materials on iNet with your SMU login ID and Password via The CMP Shop</p

    REC solar: Strategising on a solar coaster

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-19-00069) Teaching Note (SMU-19-0006TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-19-0006) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-19-0006) Teaching Note (SMU-19-0006TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-19-0006) Teaching Note (SMU-19-0006TN) </ul

    Structo: A start-up in 3D printing for the dental industry

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-18-0025) Teaching Note (SMU-18-0025TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-18-0025) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-18-0025) Teaching Note (SMU-18-0025TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-18-0025) Teaching Note (SMU-18-0025TN) </ul

    Cybersecurity at FireEye: Human + AI

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    SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links: The Case (SMU-20-0042) Teaching Note (SMU-20-0042TN) For purchase of the case and supplementary materials via The CMP Shop, please access the following link: The Case (SMU-20-0042) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-20-0042) Teaching Note (SMU-20-0042) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-20-0042) Teaching Note (SMU-20-0042) </ul

    Prudential Singapore: Subsidiary CEO succession – Trick or treat

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    SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links: The Case (SMU-19-0009) Teaching Note (SMU-19-0009TN) For purchase of the case and supplementary materials via The Centre for Management Practice, please access the following links: The Case (SMU-19-0009) For purchase of the case and supplementary materials via The Case Centre, please access the following links: The Case (SMU-19-0009) Teaching Note (SMU-19-0009TN) For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: The Case (SMU-19-0009) Teaching Note (SMU-19-0009TN) </ul
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