12th grade students’ behavior in the decision making process of educational choices

Irrespective of the level and the nature of decisions which he must make, the recruitment responsible for an institution of higher education needs, real, exact, actual, full and relevant information about potential students. To acquire this information, faculties must conduct marketing researches to determine pupil behaviour in decision making process of educational choice. This article presents information about 12th grade pupils’behavior obtained from a survey carried out in Cluj-Napoca high schools.educational marketing, institution of higher education, marketing research.

MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED

Today, marketing is essential to any educational institution of higher education, so much as it is imperative that the needs of potential candidates to be identified and satisfied in a manner which will generate long-term effects (post-graduation), may paeducational marketing, institution of higher education, marketing research.

MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS

For thousands of years, people have been travelling to places considered sacred to meet or to worship Divinity. Religion-motivated tourism is extremely important in many parts of the world. The aim of this paper is to investigate the issue of the religious tourism experience for a religion considered to be conservative and traditionalist in relation to other denominations. In order to achieve this end we distinguish the behavioural characteristics and motivations of the religious sites’ visitors through the abbots’ gaze. The research method of this study is a questionnaire based survey among more than one hundred monasteries’ superiors from different regions of Romania, places known as “holy or sacred” destinations for the Romanian religious people.visitor experience, religious tourism, religious site management, Romanian monasteries

PREPAID TELECOM CUSTOMERS SEGMENTATION USING THE K-MEAN ALGORITHM

The scope of relationship marketing is to retain customers and win their loyalty. This can be achieved if the companies’ products and services are developed and sold considering customers’ demands. Fulfilling customers’ demands, taken as the starting point of relationship marketing, can be obtained by acknowledging that the customers’ needs and wishes are heterogeneous. The segmentation of the customers’ base allows operators to overcome this because it illustrates the whole heterogeneous market as the sum of smaller homogeneous markets. The concept of segmentation relies on the high probability of persons grouped into segments based on common demands and behaviours to have a similar response to marketing strategies. This article focuses on the segmentation of a telecom customer base according to specific and noticeable criteria of a certain service. Although the segmentation concept is widely approached in professional literature, articles on the segmentation of a telecom customer base are very scarce, due to the strategic nature of this information. Market segmentation is carried out based on how customers spent their money on credit recharging, on making calls, on sending SMS and on Internet navigation. The method used for customer segmentation is the K-mean cluster analysis. To assess the internal cohesion of the clusters we employed the average sum of squares error indicator, and to determine the differences among the clusters we used the ANOVA and the post-hoc Tukey tests. The analyses revealed seven customer segments with different features and behaviours. The results enable the telecom company to conceive marketing strategies and planning which lead to better understanding of its customers’ needs and ultimately to a more efficient relationship with the subscribers and enhanced customer satisfaction. At the same time, the results enable the description and characterization of expenditure patterns for services that are continuously growing. Also, the study demonstrates this analysis model is efficient for a large customer base

STUDY REGARDING STUDENTS- SATISFACTION WITH INSTRUCTIONAL PROCESS AS A DIMENSION OF ACADEMIC PERFORMANCE OF INSTITUTIONS OF HIGHER EDUCATION

Economic education in Romania has gone through many changes in recent years, in order to modernize and adapt to the requirements of the economy based on knowledge. But, regardless of the stage, students satisfaction is a key criterion for assessing the relevance and the accomplishment of the mission of universities in society. The highest satisfaction should be a constant concern for managers of higher education institutions. In order to achieve this goal, it is very important to periodically determine which are the most significant factors for students, how satisfied are they and which is the performance of the higher education for these attributes. The knowledge transfer process and the degree to which we can speak of a modern university tailored to the needs of the business environment and focused on increasing the relevance of the educational process for the labour market can be appreciated taking into consideration the content of the educational activities. The objective of this research is to identify relationships between the importance, satisfaction and performance of the instructional process in the process of improvement of the university management and the creation of better university programs. Our analysis was based on an empirical research conducted in a major Romanian faculty in the field: Faculty of Economics and Business Administration of Cluj-Napoca. The research was carried out by means of the survey method using quota sampling. Findings have revealed a significant positive contribution of the assessed factors to the increase of the quality of educational process. Also the factors that characterize the instructional process are correlated. The results revealed students concern to acquire practical knowledge. There is also a significant difference between students' expectations and students satisfaction regarding the quality of the content of teaching activity. Unfortunately, in case of all factors the performance of institution was negative associated with a number of negative effects

TRAVELING TO RELIGIOUS SETTLEMENT – THE MARKET’S DYNAMIC AND CAPACITY AS SHOWN BY A STUDY ON THE ROMANIAN POPULATION

The Romanian destinations with religious significance are faced with a constant and continuous flow of visitors, many of whom are pilgrims, but these places have also become destinations for mass tourism. The purpose of this paper is to determine the market’s dimensions regarding the travellers whose destinations are Romanian religious settlements, and also some capacity indicators for this particular market. The study is the result of a questionnaire based research applied to over 1500 subjects. The results have shown a high degree of expansion for this type of travel but a low degree of market concentration.Market dynamic, Market share, Pilgrimage, Religious places.