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38 research outputs found

Integriertes Marken- und Kundenwertmanagement

Author: Wirtz B.W.
Zeugner - Roth Katharina
Publication venue: Springer Gabler
Publication date: 01/01/2004
Field of study

Vlerick Repository

Außenhandel : Marketingstrategien und Managementkonzepte

Author: Beckmann R.C.
Wirtz B.W.
Zeugner - Roth Katharina
Publication venue
Publication date: 01/01/2004
Field of study

Vlerick Repository

Controlling von Online-Marketing

Author: B.W. Wirtz
F.R. Dwyer
J. Weber
M. Gläser
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2011
Field of study

Entwicklung von Geschäftsmodellen

Author: A. Afuah
A. Osterwalder
A. Osterwalder
B.W. Wirtz
B.W. Wirtz
B.W. Wirtz
B.W. Wirtz
D.M. Bridgeland
F.X. Bea
G. Hamel
H. Chesbrough
H. I. Ansoff
J. Hauschildt
J. Heizer
J. Magretta
J. Stiefl
K.F. Salama
M. Bruhn
M. E. Porter
R. Bellman
R. Dolmetsch
R.G. Cooper
T. Lechler
W. Bygrave
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Thesen zur Steuerung von Online-Aktivitäten

Author: B.W. Wirtz
F.R. Dwyer
J. Weber
M. Gläser
R. Stoi
R.S. Kaplan
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2011
Field of study

E-Business

Author: B.W. Wirtz
L. Thoroe
M.J. Harnisch
R. Thome
S. Alter
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

In vier Schritten zum Online-Geschäftsmodell

Author: A. Zerdick
B.W. Wirtz
G. Hopf
M. Gladwell
M. Granovetter
R.I.M. Dunbar
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2011
Field of study

Geschäftsmodell für ein eLearning-Angebot im Kontext virtueller Realitäten

Author: B.W. Wirtz
F. Köster
G. Bente
G. Hoppe
N. Bach
P. Stähler
P. Timmers
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2007
Field of study

Geschäftsmodelle im Cloud Computing

Author: B.W. Wirtz
C. Weinhardt
D. Gull
M. Porter
P. Staehler
R. Sotola
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge

Author: Brehm J. W.
Brehm J.W.
Gitlin T.
Hayes A.F.
Hoyer W. D.
Wirtz B.W.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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