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3 research outputs found
How Dependent Are Consumers on Others When Making Their Shopping Decisions?
Author
A. J.Kimmel
Anonymous
+9Â more
B. B.Stern
C.Hoskins
D.Iacobucci
G. K.Zipf
J. R.Bettman
J. W.Payne
R. L.Rosnow
T.Girard
T.von Ungern-Sternberg
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
From Consumers to Producers
Author
A.Klaassen
B. B.Stern
+21Â more
B.Lafferty
C. P.Puto
C.-H.Cho
D. E.Schultz
D. H.Schmalensee
D. K.Perry
D.McQuail
E. W.Austin
H. A.Laskey
H. A.Laskey
H. D.Lasswell
H.Ko
M. G.Weinberger
M.Ray
R. E.Petty
R. J.Lutz
R.Ohanian
T. A.Shimp
T.Duncan
Y.Chang
Y.Liu
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
The Right Format of Internet Advertising (RFIA)
Author
B. B.Stern
C.Salmon
+29Â more
E.Thorson
G. C.Bruner
G.Broussard
H.Robinson
J. C.Nunally
J. T.Cacioppo
J.Darroch
K.Heidarzadeh
L.Kelly
M. B.Holbrook
M. P.Gardner
M.Broines
M.Brown
M.Dahlén
M.Dahlén
P. K.Mills
P.Cushing
P.Hanafizadeh
P.Kotler
R. H.Ducoffe
R.Anderson
R.Briggs
R.Vaughn
S. M.Edwards
S. S.Sundar
S.Rodgers
S.Rodgers
W.Schramm
Y.Chung-Chuan
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref