Revisiting the Trust–Commitment and Export Performance Link: A Qualitative Comparative Analysis (QCA) Approach

Part 5: Diffusion of Information Technology and Systems (Conference Theme)International audienceThis research revisits the role of different foci of trust (interpersonal and inter-organizational), commitment (affective and calculative) and relationship lengths (inter-organizational and interpersonal) then on export relationship performance. 142 Ecuadorian non-oil exporters completed a self-administered questionnaire. This study applies fuzzy-set qualitative comparative analysis (fsQCA) and the findings help to re-establish the need for both trust dimensions and affective commitment in exporter–importer relationships. This research found three possible configurations of achieving high export relationship performance. The managerial implications noted that export managers should nurture trust and affective commitment to ensure improved relationship performance. This research is one of the very few studies to investigate the role of commitment and trust by taking a complexity theoretical turn. Exploring the causation of the relationship lengths on relationship performance also represents a novel contribution