Experiences and Future Expectations towards Online Courses –An Empirical Study of the B2C-and B2B-Segments

This article explores the future potential for the development of online courses. The findings are based on an empirical study with 3 sample groups: (1) B2C segment in Germany, (2) B2C segment in the United States, and (3) B2B segment (international). In the first step the status quo of the use of e-learning in general and online courses in particular is presented. Subsequently, the expectations of potential users concerning the design of online courses are determined. Respondents were segmented according to their basic needs, based on ten distinct attributes relevant for the decision-making process. Thirdly, an innovative concept for online courses is reviewed as part of a concept test. Since people increasingly watch (short) videos instead of reading documents, the authors emphasize that creators of online courses can take advantage of this development, provided they adapt their formats to the changed communication behavior of potential users

Customer Value Management : die Integration von Kundenwert und Kundennutzen als Marketingansatz im Verkehrsdienstleistungsbereich

Deutsche Bahn AG ; Personenverkehr ; Kundenmanagement ; Kundenwer

Mobile Gaming with Indirect Sensor Control

Part 11: PostersInternational audienceThe rapid growth of the mobile gaming market and the steadily improved hardware of mobile phones enable developers to create complex and extensive 3D games on mobile phones. While most current casual games have simple interfaces with few buttons, 3D games require new control interfaces to providing sufficient control options without limiting the field of view on the screen. This is important to improve the user experience. Within this work new ideas based on the use of the accelerometer as indirect control mechanism are presented. The accelerometer is used to switch between different interaction layers, which are also different game views for the player. Combined with this concept a buttonless touch area interface is used. We are planning to evaluate the ideas with a 3D game prototype running on Android devices