Designing a professional request of the regional farming community for information-analytical, consulting and research services of agricultural education

The article presents the results of a theoretical review of publications and an empirical study of the professional needs of the regional farming community on the example of Stavropol Krai (Russia). The survey in digital format of 174 farmers was conducted with the participation of the Association of Peasant (Farmer) Farms and Agricultural Cooperatives of Stavropol Krai. We carried out the analysis of the actual needs of farmers for effective professional activity in the changing climatic, industrial, technological and socio-economic conditions of modern agricultural production; it was based on the regional expert survey. The information obtained during the study makes it possible to optimize the interaction of the farming community with the research complex of agricultural education in the region (Stavropol Krai, Russia), increase the efficiency of farmers, and contribute to the sustainable development of agricultural production and rural areas

Assessment of the modern youth’s commitment to organic food products as the basis of the manufacturers’ marketing strategy

The article gives the results of a sociological survey of students of the Agrarian University (Stavropol, the Russian Federation); they expressed their attitude and commitment to organic food. The relevance of the research topic is due to the increasing changes in the organization and quality of traditional nutrition for rural areas. Future specialists of the agricultural sector of the region’s economy are not only the professional elite of rural areas, but also opinion leaders of the regional community, therefore, the attitude to nutrition issues as an important basis for life, healthy lifestyle and healthy future generations of the rural population are important in the system of educational work of the university. A total of 415 people took part in the survey – students of 2-3 courses of Bachelor’s programs in Biotechnology and Agricultural Profile. The survey database was processed in the SPSS Statistics program (version 23). We formulated the main trends in relation to food products, including organic ones. We analyzed the willingness to purchase and consume organic food products and to form a positive public opinion and fashion for food preferences. The data obtained provide the development of a marketing strategy for organic food producers in the region. The research tools and methodology can be scaled up in rural areas of the country

Designing a professional request of the regional farming community for information-analytical, consulting and research services of agricultural education

The article presents the results of a theoretical review of publications and an empirical study of the professional needs of the regional farming community on the example of Stavropol Krai (Russia). The survey in digital format of 174 farmers was conducted with the participation of the Association of Peasant (Farmer) Farms and Agricultural Cooperatives of Stavropol Krai. We carried out the analysis of the actual needs of farmers for effective professional activity in the changing climatic, industrial, technological and socio-economic conditions of modern agricultural production; it was based on the regional expert survey. The information obtained during the study makes it possible to optimize the interaction of the farming community with the research complex of agricultural education in the region (Stavropol Krai, Russia), increase the efficiency of farmers, and contribute to the sustainable development of agricultural production and rural areas