Intrinsic Motivation that Influences the Loyalty of Hotel Employees

The tourism industry has gained prominence long ago in Malaysia and it is largely responsible in contributing to the Malaysian’s Gross Domestic Product or GDP while creating employment opportunities to the various service sectors that are assisting in the developing and modernizing the economy. The hotel sector is one of the tourism sub-sectors that have been identified as the key growth area for the service industry in Malaysia. Challenges for the hotel sector in Malaysia such as high labor turnover and the difficulty in retaining the hotel employees are the main research issues that formed the setting of this paper. This research is addressing this issue through filling in the gap of the research area by understanding and examining the motivational factors that would actually motivate the hotel employees to maintain their engagement with their employer. The specific objective of this paper is to identify if there is a significant relationship between intrinsic motivation and loyalty or not. This quantitative research was carried out among operational employees in star-rated hotels. In Kota Kinabalu, Malaysia, as it is evidential that the hotel sector experiencing high turnover that increase the cost of the human resource management. Results of the paper suggested that responsibility and work itself are the two most important factors in motivating hotel employees and that employees are more likely to be committed and engaged with their employer when th

The Perceptions of organising street dance competition in promoting domestic tourism

This article discusses the outcome of a research on tourism promotion through events where the survey was conducted at Borneo Street Dance (BSD) 2011 in Sabah, one of the states in Malaysia, which was organized by the Ministry of Tourism Malaysia. The event was held to promote domestic tourism and to attract youth participation in performing arts where they can showcase their talents and creativity. The findings of this research suggested that an event such as BSD is able to attract interest and participation among youth from all over the state and this contributed to the promotion of domestic tourism. The event is able to attract the youth’s interest to fill up their free time with beneficial and favourable activities while exposing them to ethnic diversity in highly diverse Malaysian Borneo states namely Sabah, Sarawak and the Federal Territory of Labuan. This is where the event also fosters tolerance and understanding about the diversity ethnic among the youth in the said states and thought to be the beneficial to domestic tourism. The research concluded that events such as BSD should be made as an annual event to enhance the promotion of domestic tourism industry in Sabah, Sarawak and Labuan among young travellers and VFR that tied up with the event, thus enhancing the sustainability of the tourism industry in Malaysian Borneo