The Role of Supply Chain Integration In Creating Tourist Loyalty

Abstract—The tourism industry involved various industry such as transportation industry, food and beverages industry, hospitality industry, and many other related industries. The main purpose of this study was to investigate the linkage between tourism supply chain integration with tourist satisfaction and loyalty. The target respondents in this study are tourists come Oman for tourist purpose stop at Salalah International airport, stay at hotels, apartments, and visit major tourist locations and shopping centres. In this research, the following outcomes were obtained: The correlation analysis showed that (1) Tourism internal firm integration is related to tourist satisfaction. Tourism firm-supplier integration is related to tourist satisfaction, (3) Tourism firm-customer integration is related to tourist satisfaction. The result also show that tourist satisfaction related to tourist loyalty. Keywords: tourism supply chain integration, Satisfaction, Loyalt

Logistics Service Performance and Tourist Satisfaction in Salalah Tourism Industry: A Conceptual Framework

Abstract---This study examine the link between the quality of services provided by tourism supplier and tourist satisfaction. This research also investigates the moderating role of logistic service performance on the relationship between quality service provided by tourism supplier and tourist satisfaction. The objectives are as the follows: (a) Identify the dimensions of quality services provided by in tourism supplier and the performance of logistics services perceived by tourists; (2) Examine the linkage between the quality of service provided by tourism supplier to tourist satisfaction (3) propose theoretical framework and suggest for building the Salalah tourism industry become a better and can be one of unique tourist destination. The target respondents in this study are tourists come for tourist purpose stop at Salalah International airport, stay at hotels, apartments, and visit major tourist locations and shopping centres. The survey will explain to the tourists the purpose of conducting the survey and if they are willing to be a respondent, the questionnaire will be distributed for content and after filling out, the researcher will take the questionnaire for processing Keywords: Logistics service performance, quality service, tourism supplier, tourist satisfaction