Heartpaws - A Company Focused on Connecting Pets with Their New Fur-Ever Families

HeartPaws was created as a new approach to pet adoption. The company would work with shelters across the nation to successfully connect these animals with their fur-ever homes. HeartPaws’ purpose is to create more visibility outside the immediate vicinity of the shelter, and with more people seeing them, the higher the chance of adoption. When establishing the branding attention to typography and color palette were integral. Focusing on softer, rounded letter forms, and warm inviting colors emphasized the friendly, loving nature of the brand. Utilizing browns & pinks not only fit the brand feel but are also common colors of our furry friends! A simple paw graphic throughout every medium was used to create consistency in all elements. The brand\u27s main focus is on the animals, so it was decided to keep the graphics to a minimum as to not distract from the precious pets. What is a pet adoption app without animals? A great interface design and layout was important for an aesthetically pleasing, and functional app. The app features intuitive navigation and endless pet pictures of course. Continuing the soft, friendly feel of the brand the app features rounded graphics, buttons, and images throughout. As searching and finding the perfect pet is the premise of the app, attention was primarily focused on the design of the search and profiles for each animal. The search is capable of narrowing down by breed, age, distance, and much more. The animal profile always has a main image, an about section and home preferences section. A highlighted feature on a pet profile is the carousel of additional photos and videos that show the pet in action, this showcases the personality of the pet better than words can describe. The consistent application of color, type, and graphic elements, create a cohesive and well established brand

The Three Sisters

This project was a collaborative opportunity between our design team and a team from the culinary program, Growing For The Menu. Our teams worked together to establish a vision and aesthetic surrounding the dishes served at their pop-up event. The culinary team supplied three delicious dishes all within the theme of The Three Sisters. This theme was derived from the longstanding farming method of planting different veggies that can seamlessly grow together in harmony. The three vegetables featured in this instance were beans, corn, and squash. Aesthetically, we decided to opt for a more autumnal, rustic feel as it was in line with the season. When establishing a logo and branding, we stuck to warmer browns, reds, and oranges, taking inspiration from the changing leaves. The logo featured a hand-drawn illustration of the featured vegetables surrounded by leaves. The typography was integral for ensuring an authentically rustic feel for the brand. Opting for a serif font added to the warm, fall feel of the overall aesthetic. Along with the logo and branding, the design team also supplied a digital flyer, informational cards, table cards, and a large-scale menu with a custom engraved stand. All of the deliverables kept a consistent color palette, font treatment, and graphic usage to ensure all elements worked together seamlessly. The main feature, the custom menu sign, was hand-cut, stained, and laser engraved using a pattern derived from the logo. In the end, all elements provided by both teams worked seamlessly together to create a memorable and tasty dining experience

Heartpaws - A Company Focused on Connecting Pets with Their New Fur-Ever Families

HeartPaws was created as a new approach to pet adoption. The company would work with shelters across the nation to successfully connect these animals with their fur-ever homes. HeartPaws’ purpose is to create more visibility outside the immediate vicinity of the shelter, and with more people seeing them, the higher the chance of adoption. When establishing the branding attention to typography and color palette were integral. Focusing on softer, rounded letter forms, and warm inviting colors emphasized the friendly, loving nature of the brand. Utilizing browns & pinks not only fit the brand feel but are also common colors of our furry friends! A simple paw graphic throughout every medium was used to create consistency in all elements. The brand\u27s main focus is on the animals, so it was decided to keep the graphics to a minimum as to not distract from the precious pets. What is a pet adoption app without animals? A great interface design and layout was important for an aesthetically pleasing, and functional app. The app features intuitive navigation and endless pet pictures of course. Continuing the soft, friendly feel of the brand the app features rounded graphics, buttons, and images throughout. As searching and finding the perfect pet is the premise of the app, attention was primarily focused on the design of the search and profiles for each animal. The search is capable of narrowing down by breed, age, distance, and much more. The animal profile always has a main image, an about section and home preferences section. A highlighted feature on a pet profile is the carousel of additional photos and videos that show the pet in action, this showcases the personality of the pet better than words can describe. The consistent application of color, type, and graphic elements, create a cohesive and well established brand

The Three Sisters

This project was a collaborative opportunity between our design team and a team from the culinary program, Growing For The Menu. Our teams worked together to establish a vision and aesthetic surrounding the dishes served at their pop-up event. The culinary team supplied three delicious dishes all within the theme of The Three Sisters. This theme was derived from the longstanding farming method of planting different veggies that can seamlessly grow together in harmony. The three vegetables featured in this instance were beans, corn, and squash. Aesthetically, we decided to opt for a more autumnal, rustic feel as it was in line with the season. When establishing a logo and branding, we stuck to warmer browns, reds, and oranges, taking inspiration from the changing leaves. The logo featured a hand-drawn illustration of the featured vegetables surrounded by leaves. The typography was integral for ensuring an authentically rustic feel for the brand. Opting for a serif font added to the warm, fall feel of the overall aesthetic. Along with the logo and branding, the design team also supplied a digital flyer, informational cards, table cards, and a large-scale menu with a custom engraved stand. All of the deliverables kept a consistent color palette, font treatment, and graphic usage to ensure all elements worked together seamlessly. The main feature, the custom menu sign, was hand-cut, stained, and laser engraved using a pattern derived from the logo. In the end, all elements provided by both teams worked seamlessly together to create a memorable and tasty dining experience