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2 research outputs found
The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?
Author
Athay Steve
Chonko Lawrence B.
+15Â more
Clayson Dennis E.
Damasio Antonio R.
Glassick Charles E.
Hatfield Louise
Holbrook Morris B.
Kotier Philip
Kotier Philip
Kotier Philip
McCollough Michael A.
Obermiller Carl
Seiler Vicky L.
Shapiro Benson
Snyder Edward A.
Swanson Scott R.
Zeithaml Valarie A.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Marketing Models in Education: Students as Customers, Products, or Partners
Author
Anderson Lorraine P.
Athay Steve
+24Â more
Baldwin Gabrielle
Barone Michael
Barr Terri Feldman
Bharadwaj Sundar
Boyer Ernest L.
Clayson Dennis E.
Flower John A.
Goldman Louis
Goulden Nancy R.
Greene Bob
Healy Patrick
Hunt Shelby D.
Johnson Valen E.
Macom Gloria C.
Magner D. K.
Mansfield Harvey C.
Sacks Peter
Selingo Jeffrey
Stem Bruce L.
Sykes Charles J.
Von Humboldt Wilhelm
Webster Frederick E.
Wiesenfeld Kurt
Wilson Robin
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref