The Invisible Gender in the Corporate World: A Case Study of the Business Daily Newspaper in Kenya

The business world creates a power structure of male as authority (topdog) and female as the underdog. This discriminative structure has been passed down through generations. Consequently it has denied women the power to control their own resources .This paper purposes to show that the corporate world has maintained the male as authority bias to date and progress in attaining gender parity is ‘painfully’ slow especially for women seeking executive positions, Keywords: merchants, social construction of gender, corporate worl