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1 research outputs found
IMC in an emerging economy: the Chinese perspective
Author
Association of National Advertisers (ANA)
Belch G.
+23Â more
Beryl Zhao
Caywood C.L.
Chen G.
China Internet Network Information Center (CNNIC)
Chu G.Z.
Chu G.Z.
Don Schultz
Duncan T.
Farrell C.
Feng B.
Guangzhi Chu
Guo G.
Kitchen P.J.
Lu T.H.
Ministry of Industry and Information Technology of the People's Republic of China (MIIT)
Rogers E.M.
Schultz D.E
Schultz D.E.
Schultz D.E.
Shimp T.A.
WARC
Wu X.B.
Zhang X.
Publication venue
'Informa UK Limited'
Publication date
Field of study
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