THE INFLUENCE OF THE COMPETITIVE ENVIRONMENT ON THE COMPANIES COMPETITIVENESS

In a market economy, competition is the engine which makes the entire system of connections between the economic operators work, the main element of the market mechanism which leads to the development of the economic life. The competition represents a tough fight, without considerations, where the economic interests of each participant on the market come first. In this context, this paper attempts to carry out an analysis of the competitive environment and especially of the influence exerted by it on the competitiveness of the companies. Otherwise, competitiveness can be regarded as the main goal that is to earn higher profits or a better position on the market. This work was supported by CNCSIS-UEFISCSU, project number PNII-IDEI 826/19.01.2009competition, competitive environment, competitiveness, competitive forces, strategies