CORE
🇺🇦
make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Filters
22 research outputs found
THE NEW PRODUCT PROCESS: A STUDY OF SMALL INDUSTRIAL FIRMS
Author
Assmus Gert. “Newprod:
Cooper Robert G.
+3 more
Crawford C. Merle
Hopkins David S.
Souder William E.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Evaluating Changes in the Marketing Information System
Author
Aaker
Aaker
+9 more
Cardozo
Christopher M. G.
Cox D. F.
Ehrenberg A. S. C.
For
Frank R. E.
Gert Assmus
Lawrence D.
Montgomery D. B.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?
Author
Agarwal Manoj
Carol J Simon
+21 more
Chan Park
David Aaker
David Dunne
Gert Assmus
Gurumurthy Kalyanram
Jagmohan Raju
Kamal Jedidi
Kevin L Keller
Philip B Fitzell
Priscilla Donegan
Raj Sethuraman
Raj Sethuraman
Raj Sethuraman
Ram C Rao
Randolph Bucklin
Robert C Blattberg
Roger Kerin
Stephen Hoch
Stephen Hoch
Wagner Kamakura
William Dillon
Publication venue
'Elsevier BV'
Publication date
01/01/2002
Field of study
No full text
Crossref
New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates
Author
Craig A Gallet
D Belsley
+20 more
David A Aaker
Demetrios Vakratsas
Dominique M Hanssens
Gerald J Tellis
Gerard J. Tellis
Gert Assmus
Jean L Lambin
Leonard M Lodish
Malcolm W Wright
Marc Fischer
Markus Christen
Peter E Rossi
Philip ________
Raj Sethuraman
Raj Sethuraman
Rajesh _________
Richard Briesch
Tammo H A Bijmolt
Tammo H A Bijmolt
Ye Hu
Publication venue
'Elsevier BV'
Publication date
01/01/2009
Field of study
No full text
Crossref
A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States
Author
Assmus Gert
Backhaus Klaus
+17 more
Baker Walter
Das Narayandas
Denzin Norman K.
Diamantopoulos Adamantios
Flick Uwe
Gourville John
Hamel Gary
Maxwell J.A.
Miles Matthew B.
Monroe Kent
Myers Matthew B.
Nagle Thomas T.
Patton M.Q.
Porter Michael E.
Solberg Carl Arthur
Yin Robert K.
Yip George S.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
The Technology Innovation Act of 1980, Ancillary Legislation, Public Policy, and Marketing: The Interfaces
Author
Assmus Gert
Baker Kenneth G.
+16 more
Berry Leonard L.
Buchholz Rogene A.
Cooper Robert G.
Crawford C. Merle
Goebi D.
Greenberg Daniel S.
Guterl Fred V.
Inman Bobby R.
Kirkpatrick David
Maidique Modesto A.
Oliver Dennis S.
Pascarella Perry
Ripley Randall B.
Roitman David B.
Udell Gerald G.
Vogl A.J.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Can segmentation improve predictive accuracy in conjoint analysis?
Author
Daniel McFadden
Eric J. Johnson
+16 more
Gert Assmus
Ian Fenwick
John R. Hauser
Kohsuke Ogawa
Michael R. Hagerty
Michael R. Hagerty
Michael R. Hagerty
Michel Wedel
Michel Wedel
Paul E. Green
Paul E. Green
Paul E. Green
Wagner A. Kamakura
Wayne S. DeSarbo
Wayne S. DeSarbo
William D. Perreault
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
How Does Enforcement Deter Gray Market Incidence?
Author
Aiken Leona
Anderson Erin
+24 more
Antia Kersi D.
Assmus Gert
Banerji Shumeet
Beccaria Cesare
Bentham Jeremy
Cavusgil S. Tamer
Cespedes Frank V.
Corey Raymond E.
Coughlan Ann T.
Coughlan Ann T.
Diver-Stamnes Ann C.
French John R.
Gibbs Jack P.
Gibbs Jack P.
Gray Louis N.
Hufbauer Clyde Gary
Hwang Suein L.
Jaccard James
Manson Allan
Michael James
Nelson Emily
Onkvisit S.
Rubin Paul
Tedeschi James T.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Optimal Experimental Design for Staggered Rollouts
Author
Abba M Krieger
Alberto Abadie
+34 more
Badi Baltagi
Brett R Gordon
Brian Hayes
Byron Jones
Cheng Hsiao
Dimitris Bertsimas
Dimitris Bertsimas
Gert Assmus
Guido W. Imbens
James E Grizzle
Jushan Bai
Jushan Bai
Karla Hemming
Kosuke Imai
Lu
M Hills
Michael A Hussey
Mingyu Joo
Mohsen Bayati
Nathan Kallus
Nathan Kallus
Nathan Kallus
Ruoxuan Xiong
S Athey
Sinan Aral
Siyu Heng
Susan Athey
Susan Athey
Susan Athey
Susan Athey
Susan Carleton Athey
Trevor Hastie
Warren F Kuhfeld
Yanqing Hu
Publication venue
'Elsevier BV'
Publication date
01/01/2019
Field of study
No full text
Crossref
The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy?
Author
---
----
+37 more
----
---- Tellis
Ashish Sood
Aymen Kayal
Barry L Bayus
C Freeman
Carl Shapiro
Chandy Sorescu Alina
Clayton M Christensen
Constant Edward
Devendra Sahal
F M Scherer
G A Moore
G J Tellis
G S Maddala
Gerard J. Tellis
Gert Assmus
James M Utterback
Jennifer F Reinganum
Joseph A Schumpeter
M A Schilling
M L Tushman
Marvin B Lieberman
Michael L Tushman
Pankaj Ghemawat
Peter N Golder
Philip Anderson
R Adner
Rajesh K Chandy
Richard Foster
Rick Brown
Rosanna Garcia
Steven Klepper
T Amemiya
Thomas S Robertson
William J Abernathy
William Qualls
Publication venue
'Elsevier BV'
Publication date
01/01/2007
Field of study
No full text
Crossref
1
2
3