MEASURING PERFORMANCE, VALUE CREATION AND VALUE-BASED MANAGEMENT IN THE CONTEXT OF COMPETITIVENESS AND GLOBALIZATION

In times of uncertainty, knowing the best methods of measuring performance and creating value, determines the increase competitiveness of companies. By development of international markets and globalization, companies pursue entry in many national, regional or international markets. Competitiveness of companies is linked to performance; the latter can be presented by various methods, as this company must have a sustainable presence on the market. Performance and value creation concepts are common in company reports, but most often these concepts are not defined. Through this study, we highlight their importance and we measure this direct link between past performance and future value creation.performance; value creation; value-based management; competitiveness.