Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry)

Services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. For achieving this goal, Marketing and HR scholars jointly propose application of Internal Marketing (IM) principles and instruments. Although IM is a 30 years old concept in management, but it's measurement and application method have faced with different structural and conceptual barriers. In this article, the role and effects of IM information's gathering in Iran Banking Industry, sharing them among employees and Bank's Management reaction against these information on the orientation to IM have been studied. The research results show that generated information about IM which include IM information which is generated informally, IM information which is generated formally and IM information which is generated formally and written and sharing these information among employees and most important of them, bank's management reaction about these information affect directly and meaningly on orientation to Internal Marketing

Strategic Management in the Public Sector: Reflections on It’s Applicability to Iranian Public Organizations

Public organizations, Strategic management, Strategic planning, Strategy,

Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape

Decision about distribution and sales channel is one of the most important decisions that managers confront it. This matter can Influence other marketing decisions. Distribution and sales channels are the heart of companies, but they often have not sufficient attention to this channels and it can be have detrimental effect for them. Hence closed coordination and retention of long term cooperative among partnership is very important. This study aimed to identify influential factors in retention of supplier-distributor cooperation from the supplier’s landscape. Statistical population of this study included food products suppliers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that factors such as commitment ,communication, performance, satisfaction and trust are affecting factors in retention of supplier-distributor cooperation and have positive affect on retention of supplier-distributor cooperation in distribution network

Designing the Fundamentals and Prerequisites Model for Developing International Markets in ICT Industry

With regard to the needs of Iran for expansion of foreign markets, in this research, developing a model concerning fundamentals and prerequisites for developing international markets in ICT industry was sought. For this purpose, related literature was reviews and two primary models for fundamentals and prerequisites have been designed. Then, for customization of the model according to Iranian market, experts opinions were collected through interviews and Delphi method. The nature of this research is developmental and applicable and the research method is a combination of qualitative and quantitative methods. For data gathering, at first we interviewed 10 knowledgeable experts. Then, 60 factors were extracted from interviews through theme analysis. The extracted factors were added to the already 45 factors that were identified from the literature review and totally 105 factors were sent to 15 experts to examine the importance and adaptability of those factors in Iran market. After a three-step Delphi method evaluation, 44 factors became finalized. Then a survey was done on 110 experts that work in ICT industry. The result of the exploratory factor analysis has shown that the factors were divided into 4 dimensions, namely, governmental, organizational, governmental prerequisite, abd organizational prerequisite