Middle powers and soft-power rivalry: Egyptian-Israeli competition in sub-Saharan Africa

Scholars of international relations have long recognized the importance of soft power in great powers’ hegemonic designs. In contrast, we know little of middle powers’ employment of noncoercive strategies of attraction and, in particular, how soft power operates in the context of middle-power antagonism. We suggest that, first, soft power enhances coalition-building strategies for middle powers. Contrary to expectations that states join forces against a shared threat, the use of soft power via development aid produces an “Us” versus “Them” distinction in target states that unites them in the absence of a common enemy. Second, middle states’ soft-power strategies are likely to support coalition maintenance so long as it does not challenge target states’ national interests. Utilizing extensive archival and interview-based data, we examine how soft power featured in Egyptian–Israeli competition across sub-Saharan Africa (SSA) from 1957 to 1974. We demonstrate how soft power operates beyond the context of great power agenda setting, therefore providing novel evidence for the importance of soft power in the interplay between interstate antagonism and noncoercion in world politics