Promotion, Education, and Marketing of an Expanded VCU Bike Share Program

We propose to help promote, market, and provide education about an expanded bike share program at VCU. The goal of the bike share program is three-fold: 1) improve travel between campuses, 2) encourage alternate transportation to reduce traffic and parking difficulties and 3) be a green initiative on the VCU campus. The expanded bike share program will include additional bikes and bike stations, managed by an outside company. Recently, VCU’s Office of Parking and Transportation has learned that they will be receiving funds for the program, and they are looking for assistance to promote, market, and provide education about the program. We will also explore additional aspects of a bike sharing program such as encouraging the use of helmets/safety issues, using technology to track bikes, and conducting a needs assessment to determine consumer demand and preferences