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2 research outputs found
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference
Author
Areti T. Vogel
Kittichai Watchravesringkan
+7Â more
Lanham Act
v.
v.
v.
v.
v.
v.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Luxury brand dilution: investigating the impact of renting by Millennials on brand equity
Author
A Herrmann
A Moore
+52Â more
Areti T. Vogel
B Loken
B Yoo
B Yoo
C Mittendorf
C Pullig
CS Park
DA Aaker
DA Aaker
DA Aaker
DJ Macinnis
DR Lichtenstein
F Bardhi
F Doss
F Vigneron
F Vigneron
G Simmel
GL Shostack
I Lahiri
I Phau
J Hwang
JE Ha-Brookshire
JF Durgee
JM Twenge
Kittichai Watchravesringkan
KL Ailawadi
KL Keller
KP Wiedmann
KW Chen
LD Burns
LL Berry
M Solomon
MB Holbrook
PH Farquhar
R Pappu
RD Winsor
RG Wyckham
RL Oliver
RW Belk
RW Belk
RW Belk
S Moeller
Sasikarn Chatvijit Cook
T Erdem
T Erdem
T Veblen
V Pouillard
VA Zeithaml
VA Zeithaml
W Amaldoss
Y Truong
Y Truong
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref