Pengaruh Manajemen Strategi terhadap Peranan TIM Pengendalian Inflasi dalam Menstabilkan Harga Pangan di Kota Tanjungbalai (Studi Kasus Minyak Goreng Bersubsidi)

The economy in an area is influenced by several factors. One of the factors is inflation. Inflation is an economic condition that shows a general and continuous tendency to increase the price level. Inflation is one of the benchmarks for people's purchasing power and macroeconomic stability.The use of this study is intended to analyze the effect of strategic management on the role of the regional inflation control team in stabilizing food prices in Tanjungbalai City. Then this research is divided into two parts, the first is to see how the government's strategy is, namely the role of TPID in overcoming inflation control in the scarcity of subsidized cooking oil in Tanjungbalai City and the second to find out the cause of the scarcity of subsidized cooking oil that occurs in Tanjungbalai City. The research method uses quantitative methods that use swot analysis. &nbsp

Pengaruh Harga, Promosi, Suasana Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Toko Kue Dapur Daya Tanjungbalai

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model